BlueStar’s Executive One-on-One RSPA Reception is a Huge Success

BlueStar gives away $50,000 in business solutions.

Florence, KY, August 14, 2008 --( BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility, and RFID products, recently held an extremely successful Executive One-on-One Cocktail Reception at RSPA’s RetailNOW show.

BlueStar gave away a total of $50,000 in BlueStar FUSION business-development solutions, including a $25,000 BlueStar 12-month business-development revitalization package (won by Ziggy Jankowski of ABS Point of Sale), a $15,000 FUSION business-development marketing services package (won by Steve Ludlum of Mpact Inc.), and three solutions bundles including HP/Epson (won by Grace Ann Meyn of Automated Retail Systems), Toshiba TEC (won by Mike Whalen of Trinity Business), and Elo/Star products (won by Tim Gobber of NBE Solutions).

Held the last day of the show on July 16th in the Las Vegas Rio hotel, the reception had a record turnout that included industry executives from the Point-of-Sale and AIDC industries including hardware vendors, software solution providers, and Value-Added Resellers.

“The BlueStar Executive One-on-One Cocktail Reception held at RSPA’s RetailNOW show this year was a great success. It allowed attending vendors to discuss business strategies face-to-face with Value-Added Resellers,” says BlueStar’s President and CEO Steve Cuntz.

“Mpact is very excited about winning the $15,000 FUSION business-development package at the RSPA show. This will help us to put together and initiate our first major effort at marketing. We’ve been in the industry for 15 years, and have only run a Yellow Pages ad that whole time. We have essentially depended on word of mouth prior to this. We’ve been a BlueStar customer for several years and are looking at using BlueStar’s FUSION to push our proprietary casino product,” says Steve Ludlam, President of Mpact, Inc.

“We were very impressed with the caliber of people we met from BlueStar during the recent 2008 RetailNOW event, and were equally impressed with the products and services offered. As a brand new customer, winning the Toshiba TEC system was the icing on the cake. We hope to develop a successful business relationship with BlueStar going forward,” says Marni Whalen of Trinity Systems, LLC.

“Our One-on-One Executive Reception at RSPA enabled BlueStar, as a solution-based distributor, to offer our Value-Added Resellers a wonderful venue to discuss bundled hospitality and retail business solutions with the executives of our hardware and software partners. Our Global Business Development and Marketing Teams were present to assist our partners in registering for our FUSION program, which enables our Value-Added Resellers to custom design ‘drip marketing’ campaigns to grow their business in their respective verticals and metro-markets throughout the Americas,” says Mark Fraker, BlueStar’s VP of Marketing.

About BlueStar
BlueStar is a leading solutions-based distributor of Point-of-Sale, barcoding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive or log on to

Kacey King