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BlueStar Announces NÚstor Talavera Montalvo as New Caribbean Business Development Manager


Based out of Puerto Rico, Talavera will hold the title of Caribbean Business Development Manager for BlueStar's Latin America division, and will lead BlueStar's efforts to further expand into the Latin America market.

Florence, KY, August 14, 2008 --(PR.com)-- BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, RFID, and Mobility products, is proud to announce the recent addition of Néstor Talavera Montalvo to the BlueStar Latin America team.

Based out of Puerto Rico, Talavera will hold the title of Caribbean Business Development Manager for BlueStar's Latin America division, and will lead BlueStar's efforts to further expand into the Latin America market, specifically, the Caribbean region. This will include bringing more vendors' products into BlueStar for distribution, increasing sales of current vendors' products, and broadening their Latin America marketing and sales presence. In addition, Talavera is trained in BlueStar's FUSION business-development program and will help integrate the program with Latin America VARs throughout the region.

"Throughout my years of experience in this sector, I've witnessed how BlueStar has emerged and developed into a powerful leader in the technology industry in the United States, Canada, and soon enough in Latin America and the Caribbean. I am more than pleased to take part in this magnificent team, and confident that this opportunity I have been given will increase business in the Caribbean and widen BlueStar's market-share in the region," says Talavera.

"Since joining BlueStar, Néstor has introduced our suppliers to key VARs in Puerto Rico and the Caribbean Islands," says Bill Nix, BlueStar's Director of Global Marketing & Sales.

"We are very pleased to have Néstor Talavera as part of our Business Development Team. We foresee an outstanding growth in our Caribbean market with the implementation of Néstor's expertise and strategic tactics to approach new VARs and enhance our relationship with our existing customers and vendors," says Santiago Arias, General Manager of BlueStar Latin America.

Before joining BlueStar, Talavera worked for ScanSource Latin America as a Business Development Manager and Product Manager for the Caribbean, where he managed all product lines in the areas of AutoID, Barcoding, POS, and Security Systems.

Prior to ScanSource, Talavera worked as an Account Executive and Business Development Manager for the Caribbean and US East Coast regions for Canyon Ridge Communications—specializing in POS, Barcoding, and Telecommunications equipment.

About BlueStar
BlueStar is a leading global solutions-based distributor of Point-of-Sale, barcoding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive or log on to www.bluestarinc.com.

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Contact Information
BlueStar
Kacey King
800-354-9776
Contact
www.bluestarinc.com

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