NorthShore Capital Advisors Releases Podcast on the Firm’s Four-Step Advisory Process

Knoxville, TN, August 15, 2008 --(PR.com)-- Greg W. Needham, vice president of marketing and business development at NorthShore Capital Advisors (www.northshore-capital.com), has announced the formal release of an audio podcast on the firm’s four-step advisory process. In the podcast, Mike West, managing partner of NorthShore, discusses and describes each of the steps in the firm’s advisory process – evaluation, ready, set, deal. He explains how the process is unique because it allows the firm to better understand a client’s specific situation and decide whether or not they are ready to transact. West also discusses the evolution of the process and how it benefits NorthShore’s clients by giving them an unbiased assessment and allowing them to make informed decisions regarding their companies. The audio podcast is now available for download in two parts at www.mmimarketing.com/podcast/the-northshore-capital-advisors-process-part-1 and www.mmimarketing.com/podcast/the-northshore-capital-advisors-process-part-2.

“I am pleased to announce the formal release of the podcast detailing NorthShore’s advisory process,” said Needham. “Our four-step advisory process provides our clients not only the ability to get an unbiased professional opinion but to also receive a customized plan designed to achieve their specific company and personal goals and objectives.”

About NorthShore Capital Advisors:
Founded in 2001, NorthShore Capital Advisors is a Knoxville, Tenn.-based full-service business advisory firm. NorthShore provides a variety of financial advisory services to middle-market companies seeking guidance on opportunities and challenges relative to buy/sell opportunities, mergers and acquisitions, valuations, joint partnerships, debt placement and financial restructuring. With its practical understanding of the issues facing a business, NorthShore keenly applies strategy, creativity and dynamic courses of action to achieve the most advantageous outcome for clients. NorthShore’s team includes an uncommon blend of investment banking, operational and management experience rooted in business services, healthcare, consumer products, retail, manufacturing, distribution and recreation. For more information about NorthShore Capital Advisors, call (865) 862-4942 or visit www.northshore-capital.com.

Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
patty@mmimarketing.com
PR Firms Raleigh, NC

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