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IDX, Inc.

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Lisa Henson with Island Realty Customizes Website Using IDX Broker to Help Her Clients Find Their Ideal Property

Henson aims to save both Realtors and consumers time with the addition of this customized IDX solution.

Eugene, OR, August 15, 2008 --( IDX, Inc. announces the addition of the Island Realty group of Surf City, N.J. to the growing list of real estate companies using customized IDX Broker software on their website to make the online property search simpler for their clients. Lead by Broker Lisa Henson, clients of Island are able to search thousands of up-to-date listings from the Jersey Shore MLS (OCBR) and results are displayed in an easy to comprehend, homogenous, and integrated format.

Customization options are accessible through an administrative log-in page and allow Henson to design her personalized CSS as well as place global, page, and category wrappers around the data on her site to create a seamlessly integrated search experience for her clients. Another feature that helps Henson create a personalized experience for her clients is through the use of a lead management tool in which clients enter their search criteria and their contact information and receive email updates as listings matching their specifications become available on the MLS.

IDX Broker has five basic search options, basic, advanced, map, address, and listing, which scan the entire MLS for results, but also offers individual brokers or offices the opportunity to showcase their own listings in a featured listings section. These listings can be displayed anywhere on the site but are usually featured either on the homepage or search page to attract potential clients and catch their attention before seeing other MLS listings. With the help of these customized IDX search tools, Henson now has more time to spend with her clients rather than worrying about up keep Island’s site.

About Lisa Henson
“Island Realty has been one of Long Beach Island's premier real estate agencies for over thirty years. Island is a full service agency conducting business in both the rental and sales markets throughout its history. Our company is owned and operated by the Hodgson family, one of Long Beach Island's oldest and most respected families. Lisa Henson, our broker, has been successfully involved in the business of Real Estate and Real Estate investment for nearly twenty years. Lisa and her family set and maintain a very high standard for customer satisfaction and service. Their philosophy has guided Island Realty to unprecedented success in all aspects of the real estate business. At Island, we are active members of the community and as such we can offer unique insight that can assist in the marketing of your home. Island is made up of a group of dedicated professionals who have access to the latest in real estate marketing and sales information and products.” (

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit

Contact Information
IDX, Inc.
Christina Anderson

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