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Acronym Media, Search Industry Leader, Named Finalist for Three Search Engine Strategies Awards

Keyword-Driven Marketing Leader honored for outstanding global campaigns and exemplary paid search and analytics work.

New York, NY, August 15, 2008 --( Acronym Media (, the leader in Keyword-Driven Marketing™, today announced that it has been named a finalist for three Search Engine Strategies (SES) Awards.

Two of the awards – “Most Innovative Paid Search Campaign” and “Most Effective Use of Web Analytics” – honor Acronym’s work with Four Seasons Hotels and Resorts, the world’s leading operator of luxury hotels. The third award – “Best Multi-National Search Marketing Campaign” – recognizes Acronym’s efforts with SAP, the world’s leading provider of business software.

“We’re tremendously honored that our leadership in the industry has been recognized with three nominations,” said Mike Grehan, Acronym’s Global KDM Officer. “We strive to provide our Clients with brilliant ideas and unparalleled results, and these awards are a testament to our global expertise and the power of Keyword-Driven Marketing.”

Celebrating exceptional achievement in search marketing, the SES Awards recognize finalists based on excellence in innovation, strategy and tactical execution. This year’s winners will be announced during the SES San Jose Conference and Expo, to be held August 18-21 at the San Jose Convention Center.

Acronym will also be an exhibitor at SES and will showcase its Keyword-Driven Marketing™ approach to search, which places topmost importance on the language customers use and understand. This keyword-driven approach provides marketers with a roadmap to decode the intent behind keywords and create powerful marketing messaging – both online and offline – that resonates with customers.

Acronym will also unveil its proprietary Enterprise-wide Keyword Optimization System™ (EKOS™) at the conference. A one-of-a-kind keyword intelligence platform, EKOS™ solves the problems inherent in enterprise-level search marketing reporting and features unprecedented levels of customization, scalability and data integration. The Agency will also debut ROI Labs™, an integrated analytics solution combining cutting-edge technology and leading experts to provide unparalleled visibility into search campaigns.

Further information about Keyword-Driven Marketing™, EKOS™ and ROI Labs™ will be available from Acronym representatives during SES at Booth #520.

About Acronym Media
Acronym Media is an independent, global search and Keyword-Driven Marketing™ agency, headquartered in New York’s landmark Empire State Building with operations in the U.S., U.K., Germany, Brazil, Singapore and Russia. Consistently rated as a Top 10 Search Engine Agency by Advertising Age, Acronym offers its Clients over fourteen years of search marketing experience and a distinct approach to enterprise-wide keyword optimization.

Acronym’s unique Keyword-Driven Marketing™ methodology places topmost importance on the language and keywords customers use and understand in order to help Clients discern user intent and build effective marketing programs. Guided by keyword intelligence, Acronym’s experts drive cross-media optimization and craft enterprise-level SEO, paid search, contextual and other digital marketing programs. Newly launched KDM™ service offerings focus on strategy consulting, market research, web analytics and keyword marketing dashboards. Global Clients include Four Seasons Hotels, SAP, BMW,, Nokia, The Wharton School of the University of Pennsylvania, Sirius Satellite Radio, Humana and Clarins, among others. Acronym Media can be reached at 877 SEM ACRO (+1 212 691 7051), info at or by visiting

Media Contact:
Norm Elrod
Acronym Media
+ 1 (212) 691 7051 x118

Keyword-Driven Marketing™, KDM™, Enterprise-wide Keyword Optimization System™, EKOS™ and ROI Labs™ are trademarks of Acronym Media, Inc.

Contact Information
Acronym Media
Norm Elrod
+1 (212) 691-7051 x118

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