Timothy’s Goes to Scratch - Canadian Coffee Retailer Turns to Emerging Agency to Celebrate 30th Anniversary

Toronto, Canada, May 02, 2006 --(PR.com)-- Canada’s specialty coffee retailer, Timothy’s World Coffee, has solicited scratch to administer its 30th Anniversary sweepstakes and develop the promotion’s online component. The instant win and online sweepstakes for Timothy’s will offer consumers a chance to win a multitude of “Thrilling” prizes. The prize pool includes:

Thrill of a Lifetime Grand Prize of a $10,000 Dream Vacation from Sealtest

Thrill of the Road 1 of 2 Limited Edition Vespa Scooters from Vespa Canada

Thrill of the Grill 1 of 3 27” Stainless Steel Outdoor Grills from Frigidaire

Thrill of Coffee 1 of 10 Keurig B50 Brewers

Also available are over 3,600 Timothy’s Gift Cards worth between $5 and $500.

This promotion gives Timothy’s the opportunity to celebrate their anniversary and let customers know that this Canadian owned company has been proudly serving premium coffees for over 30 years.

The program components include in-store POP, 30th Anniversary cup sleeves, a contest microsite, and a print campaign (newspaper). 

The 30th anniversary celebration will last all year but the sweepstakes “grinds” to a halt on June 30th.

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