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“Scratch”ing the Surface to Tackle Children’s Literacy

Toronto, Canada, May 02, 2006 --( scratch is delighted to be involved in the development of marketing and collateral material for this worthy cause. The Stephen Leacock Foundation for Children provides an invaluable service to support the needs of Canada’s disadvantaged youth. The Foundation is dedicated to funding programs that enrich education and foster community building for students, staff, parents and school communities at large.

“Education and learning are very dear to our hearts, as each partner at scratch has familial ties to Toronto schools,” says David Riabov, Partner, scratch. “We felt that a cause so close to home, was not only the logical choice, but an emotional one as well.”

scratch will provide pro bono communication and creative services for the Foundation and the programs they run. These programs include Reading Buddies, Saturday Morning Arts Programs, Running and Reading, and Boys’ Literacy. The Foundation also encourages donations with several fundraising activities throughout the year.

About scratch
scratch is a full-service marketing communications firm with expertise in both on-line and off-line development and integration. The highly experienced staff excels in all forms of branding initiatives, including: advertising, in-store promotions, online training platforms, event marketing, and contest-based programs. For more information about scratch and the services provided, visit

About the Stephen Leacock Foundation for Children
Understanding the needs of others is crucial in a civilized society. And “disadvantage” has many faces: children in the developing world need bricks and mortar, textbooks and computers; inner-city children need reasons to believe they can succeed and opportunities to prove it; children in private schools need to see beyond the borders of privilege. The Stephen Leacock Foundation for Children is dedicated to helping disadvantaged youth. We believe that young people without hope pose a risk, not only to themselves, but also to the larger community. Our mission is to help them believe in themselves and their future. . For more information about the Stephen Leacock Foundation and how to help, visit

Contact Information
David Riabov
416-535-0636 ext 230

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