New York, NY, August 17, 2008 --(PR.com
)-- Some proclaimed hip-hop dead but others beg to differ. Advertising agency SpikeDDB announced a strategic partnership with grassroots hip-hop social network Goldmic.com today. As the debate over the current state of hip-hop blazes, die-hard fans and aspiring artists have turned to Goldmic.com. Riding the Web 2.0 craze and relying exclusively on word of mouth, Goldmic.com has become the new online destination where aspiring hip-hop artists promote their own beats and mix tapes, battle other MCs, upload their videos, and perpetuate the spirit of original hip-hop.
“As a long time advocate of urban culture, I fully understand the global influence hip-hop has had over the past few decades,” says Spike Lee, President and CEO, SpikeDDB. “Goldmic.com’s fearless passion for staying true to the roots of hip-hop makes them an ideal partner for us and those brands who want to ignite passion in consumers.”
“We’re looking at raw creativity here. Its user-generated content allows Goldmic.com to remain 100% unfiltered and provides marketers the opportunity to tap into the quintessential authenticity of urban youth.” says David Lemoine, Managing Partner of Goldmic.com. “We keep editorial control at its minimal, our members run the show. We like to think of Goldmic.com as an open field where tomorrow’s hip-hop talents can flourish.”
“At SpikeDDB, we’re committed to engaging customers on behalf of our clients and are always looking for new and innovative ways to touch the consumer,” adds Joel Johnson, Managing Director, SpikeDDB. “With Goldmic.com we can help brands create valuable and effective connections with a very influential audience.”
X-Dash is a semi-pro rapper from Kansas City. He has already released two albums and opened for renowned artists. He was among the first to join Goldmic.com when he realized that creating a profile was much more efficient than distributing mix tapes in the street. The social network also caught the attention of hip-hop veterans. A founding father of break dancing in the mid-1970s with The Rock Steady Crew and Electric Boogaloos, Bronx native Mr. Wiggles is among those who consider Goldmic.com a promising online venue for urban artists.
“Goldmic.com has emerged organically as the pre-eminent global online community for aspiring hip-hop artist competing for peer recognition, because we empower the hip-hop community” says Lemoine. “At this point, the stage is set for incredible growth and increased interest from advertisers. Goldmic.com boasts 82% of its members fitting the much coveted 18-34 year old demographic. We are a gold mine for brands seeking to connect with this influential consumer group”.
Goldmic.com is a free social network dedicated to the underground world of hip-hop. Comprised of 100% user-generated content, Goldmic.com is a stage where the artist reigns supreme. Members can create and customize their profiles, connect with friends, promote their own rap songs, share their homemade mix tapes and videos. Members can also improve their free styling skills by creating crews and joining battle leagues. Goldmic.com values freedom of expression, the art of hip-hop and the opportunity of entrepreneurship. Made by hip-hop fans for hip-hop fans, Goldmic.com's ultimate goal is to nurture the next generation of artists. Grab the mic and change your future.
SpikeDDB is a full-service advertising agency with expertise in urban markets, sports and entertainment branding. The agency is a partnership formed by acclaimed film director Spike Lee and DDB Worldwide Communications Group.