Overland Park, KS, August 19, 2008 --(PR.com
)-- Successful Major Market DRTV Ad Campaign Creating Consumer Demand.
TPC Enterprises, the makers of Quick-10 multi-purpose carpet and upholstery stain remover recently signed exclusive retail marketing and distribution contract with MediaCorp Worldwide, a leader in the direct response industry.
Under the terms of the agreement, MediaCorp will develop a network of retailers to leverage the consumer demand being generated by its multi million dollar Quick-10 DRTV campaign. Currently, two-minute short-form Quick-10 infomercials are running on national cable networks such as Lifetime, ESPN, Animal Planet, Court TV, Nick at Night, The Game Show Network and The Weather Channel. The product will also be featured on QVC in the near future.
According to TPC president Pete Chicarielli, "We partnered with MediaCorp based on their proven track record of developing brand awareness and creating consumer demand for products before introducing them to mass market retailers and independent store owners."
"Our Quick DRTV campaign began this past June, and continues to rank in DRTV monitoring agency Jordan Whitney’s top 40," noted Mitch Kisberg Media Corp’s vice president of retail distribution. "We know from experience that this is the best way to ensure sell-through and profitability for retailers. The buyers we’ve been talking to appreciate our retail launch strategy. In fact, we expect to announce some major deals in September."
Mr. Chicarielli used a similar launch strategy with an earlier product, InstaGone – an all purpose cleaning product that started with TV direct marketing and later sold millions of units via leading retailers such as Wall-Mart, Target, Cost Cutters, BJ’s Warehouse and Bed, Bath and Beyond.
Quick-10 is available to retailers in a 6-count package, a 24-count case, or a colorful self-shipping display that holds two 12-unit trays. "This attractive display also offers attractive margins," said Kisberg. "Retailers can expect 40% margins and higher from a four square foot display." The product’s suggested retail price is $19.95.
Chicarielli is quick to add that no amount of advertising or point-of-sale displays can replace the importance of product quality, "Stringent testing by International Testing Laboratories has proven Quick-10 to be in their words, ‘an excellent product’. We also stand behind Quick-10 with an unconditional money back guarantee." Quick-10 is not only ideal for cleaning stained carpets, rugs, leather goods and upholstered furniture, it’s also perfect for use on boats, RVs and autos.
For More Information:
Retailer and dealer inquiries for Quick-10 are being handled by MediaCorp Worldwide, a full-service manufacturing, marketing and distribution company that specializes in the development of new and innovative household products for the American consumer. MediaCorp has successfully launched product such as Pump n Seal, Salad Blaster, Hangrite and others. For more information on Quick-10® or to place an order, contact Mitch Kisberg (718) 544-6146