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Indiana Youth Services Association to Host - How to Market Your Organization to Build a Great Volunteer Referral Base

Fort Wayne, IN, August 17, 2008 --( The Indiana Youth Services Association will host “How to Market your Organization to build a Great Volunteer Referral Base” during the Friday, September 12th, session of their quarterly meeting. The quarterly meeting is hosted by Chances For Indiana Youth in Terre Haute, IN.

Joe Dager, owner of Business901 in Fort Wayne, IN will be introducing the “How to Market your Organization to build a Great Volunteer Referral Base” to the attendees. Dager, an authorized Duct Tape Marketing Coach is well versed in the principles of Referral Marketing.

This program enables nonprofit organizations to create a step-by-step, documented referral marketing program customized through coaching to their target market. Develop marketing tools, letters, and offers that will help you generate new clients. Devise a precise strategy for making referrals your core new tool for developing a volunteer base. The uniqueness of this program is that it takes the best Referral Marketing System developed by Duct Tape Marketing author John Jantsch and combines it with an authorized Duct Tape Marketing Coach, Joe Dager. "The principles are outlined in a 7-step process that will communicate the basic understanding on how to apply the Referral Flood program to a nonprofit organization. It offers several tips and tricks that will immediately jump-start a referral marketing program," says Dager.

The workshop will help these youth organizations get started to create a step-by-step, documented volunteer referral system based on their specific target market. The basic 7 steps of the program are:
1. Create a referral target market(s
2. Identify your ideal referral volunteer
3. Create and communicate your core referral message
4. Design a referral education system
5. Outline your referral lead offer and system
6. Create a referral conversion strategy
7. Identify a referral follow-up strategy

Business901 has worked with a member of Indiana Youth Services Associations, Indianapolis based Reach for Youth. Reach for Youth received training in the Connect with Permission Program developed by Business901. This program enabled the organization to define their core message, identify their target market and ideal clients, and then develop their programs accordingly. It gave them a step by step approach for developing their partners and relationships. Dager added: “The realization that they could spread their message effectively through permission based marketing was a surprise to several of them.”

The Funding Your Nonprofit blog is a gateway to the Business401Nonprofit program which Referrals for Nonprofits is part of. The total program offers nonprofits a completely different method on developing long-term funding and performance strategies. “It is practically a turnkey system,” says Dager. “The system is perfect for those who are frustrated with the typical methods of obtaining volunteers and fundraising. This system will help organization establish a proven marketing system with supporting organizational structure to make it work.”

About Indiana Youth Services Association
The Indiana Youth Services Association advocates for the children and families of Indiana by enhancing its members' ability to implement the core roles of youth advocacy, delinquency prevention, information and referral, and community education. IYSA supports the Youth Service Bureaus with professional assistance and training, links to federal and statewide programs, community education and advocacy. IYSA is one of the most valuable resources in Indiana for expertise and best practices in programs for youth in danger of delinquency. They are sought out by policy makers, educators, social workers, courts, media, and private philanthropic funding sources for accurate and significant information and advocacy for these young people and the families who support them.

About Business901
Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as target marketing and organized referral marketing. As a certified coach of the Duct Tape Marketing Consulting organization, Joe provides practical, information-rich, immediately applicable direction that profoundly impacts the success of small and mid-sized businesses. His experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.

Contact Information
Joseph T. Dager

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