Orlando, FL, August 20, 2008 --(PR.com
)-- Channel Intelligence, Inc. (CI), the leader in innovative marketing technology solutions for manufacturers and retailers, today announced the publication of a new case study featuring eCommerce client ShoeMall.com. The footwear retailer wanted to leverage shopping engines to make shopping easier for their largest customer base, women. This market desires freedom of expression in fashion, and ShoeMall.com was seeking to satisfy that need by giving women access to a wide variety of fashionable and affordable shoes by better leveraging shopping engines.
ShoeMall.com sought to capitalize on the power of online advertising media to drive Web traffic and increase online sales but was lacking key optimization enhancements, as they depended on their IT department to handle data feeds. The company selected CI to help make its shoe selection more visible through shopping engines. This medium was critical as they knew improved exposure on shopping engines would help make their 300 footwear brands and 18,000 styles more widely available online. When it comes to footwear fashion, women want to step out in style, and a stronger presence online would make it easy for shoe shoppers to find exactly the style they wanted from ShoeMall.com in a matter of seconds.
CI’s successful management of ShoeMall’s shopping engine programs has produced great results. Between August 2007 and June 2008, Web traffic to www.ShoeMall.com from a leading shopping engine showcased in their new case study increased by 89 percent, sales increased by 128 percent and conversions trended upwards by over 235 percent. These accelerated results were due in part to CI’s optimization of product data including better organized terms, improved naming conventions and addition of product descriptions to maximize the company’s performance.
“Our customer loves to shop online for shoes. She looks for ShoeMall's styles on a lot of different sites, so that means we need our data feed to work well on a broad spectrum of comparison shopping engines,” states Jodi Bresina, Internet Director for ShoeMall.com. “CI focused on search-to-product match and helped to make sure that our feed had high relevancy based on what consumers are searching for.”
“Helping retailers like ShoeMall realize top performance when utilizing shopping engines was one of the reasons we launched our Managed Services program last year,” adds Steven Roth, Vice President of Strategic Consulting for CI. “Exposure to the right shoe styles inspires women to step into a new and exciting pair of shoes, and we plan to continue working with ShoeMall to expand its customer base via the shopping engines.”
SellCast® Managed Services provide leading retailers with complete management of marketing programs including shopping engines, online marketplaces and paid search. Each managed services customer has a dedicated Strategic Marketing Consultant (SMC) to manage the day-to-day needs of their programs including performance monitoring, product suppression, bid management, shopping engine selection and data maintenance. The SMC also works hand-in-hand with their customers to discuss and help develop strategies and goals.
To learn more about ShoeMall’s success, access the case study here: http://www.channelintelligence.com/sellcast/case_studies.html.
ShoeMall.com, a leading online retailer of men’s and women’s footwear, has over 100 years of experience in the footwear industry. Their wide range of products includes glittering stilettos, steel-toe work boots, summer sandals, athletic shoes and more. Currently ranked as the 138th largest online retailer in the 2008 Internet Retailer Top 500 Guide, making shoe shopping fun is one reason ShoeMall.com is a brand that consumers trust when it comes to their footwear needs. For more information, please visit www.shoemall.com.
About Channel Intelligence, Inc. (CI)
CI is a product data technology and marketing company focused on helping retailers and manufacturers make their products easier for consumers to find and buy on the Internet and in local retail stores. The CI product database is capable of storing, managing, optimizing and analyzing hundreds of millions of products every day. This database powers product data for leading manufacturers and retailers in Computing, Hardware, Tools, Appliances, Consumer Electronics, Toys and other Consumer Product industries such as Apparel, Cosmetics and Jewelry. CI offers innovative suites of services for hundreds of the world’s best known manufacturers, retailers and publishers and provides distribution of product data to over 50 destination websites, including the proprietary CI Ad Network. Cultivating partnerships with some of the best solution providers in the eCommerce arena, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. CI was founded in 1999 by CEO Robert Wight and EVP Alan Fulmer and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at www.channelintelligence.com.