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Rainsoft Plastic Water Bottle Recycling Initiative at 50th Annual Chicago Air & Water Show

Rainsoft promotes their plastic water bottle recycling initiative with spokesperson and celebrity Florence Henderson, at the Annual Chicago Air & Water show with focus on drinking water.

Elk Grove Village, IL, August 21, 2008 --( Rainsoft Water Treatment Systems, the 55-year old manufacturer of residential water treatment and air purification products, announced today that its company spokesperson, Florence Henderson, participated in the 50th Air & Water Show in Chicago, Illinois in August, 2008.

RainSoft is dedicated to helping improve the quality of life of its customers and their families by offering them environmentally responsible air and water treatment solutions in their homes. This includes drinking water, which the company focused on during the Air & Water Show with its water bottle recycling initiative. “RainSoft is excited to offer consumers healthy, quality drinking water using environmentally conscious solutions,” stated company spokesperson, Florence Henderson. In support of this, throughout the weekend, the company offered Air & Water Show spectators the opportunity to recycle their plastic water bottles at recycling stations located at the RainSoft tent. “Our recycling efforts are being supported and operated by the City of Chicago,” Henderson said. “We are thrilled the city is partnering with us on this critical initiative,” she added.

The company sites consumer concerns around making the best choices when it comes to the health and well being of their families combined with serious environmental impact statistics as the driving forces behind RainSoft’s go-to-market strategy of environmentally responsible air and water treatment solutions. According to the Earth Policy Institute, the environmental consequences of manufacturing, transporting and disposing plastic water bottles requires more than 15 million barrels of oil annually, enough to fuel 100,000 cars for a year. In addition, the Container Recycling Institute (CRI) claims that for every 10 water bottles sold, only two water bottles make it to a recycling center. “We are strongly committed to providing healthier, contaminant-free drinking water choices to consumers without adding to the alarming statistics impacting our environment,” said RainSoft Chief Marketing Officer, Mark Vance. “RainSoft’s philosophy is to provide bottled water quality without the bottle,” Vance added. The company offers a variety of drinking water systems for the home that once installed, allows a customer to drink premium quality water directly from a dedicated faucetallows customers to drink premium quality water directly from their own faucet. Consumers can find additional information at, as well as request a free in-home water evaluation. They can also call 1-866-4-RAINSOFT.

In addition to partnering with the City of Chicago to recycle plastic water bottles, the company offered consumers the opportunity to learn more about RainSoft water treatment systems and the environmentally conscious benefits provided from their use. Spectators were encouraged to stop by the RainSoft tent on Saturday and Sunday to recycle their empty water bottles and receive a reusable RainSoft Camelbak™ water bottle, while supplies lasted. Visitors who dropped by the tent on Sunday had an opportunity to meet Florence Henderson.

Henderson participated in the Air & Water Show throughout the weekend, beginning with a ride-a-long with the Naperville, Illinois-based Lima Lima Flight Team during Media Day at the Gary Airport in Gary, Indiana. She continued her visit with a performance of the National Anthem at the North Avenue Beach Boat House.


About Aquion Water Treatment Products
Aquion Water Treatment Products (AWTP, LLC) comprises a number of strategic business units serving the global water treatment and air purification industries. RainSoft manufactures and markets exclusive residential products through more than 180 independent RainSoft branded dealerships worldwide. ProSystems comprises four separate business units: Erie Water Treatment Controls (control valves), Select Series (pre-engineered residential systems), Private Label (customized systems), and Commercial & Industrial. ClearWater Tech, LLC manufactures ozone generators for water and air purification applications in residential, commercial and industrial application products. For more information, go to
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