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A New Innovative ‘Night Light’ for Real Estate Signs Increases Real Estate Agents and Brokers Marketing Exposure by 95%

Gurnee, IL, May 03, 2006 --( Essential Solutions, Inc. (ESI) launches new innovative product - “Illumi-Sign” A Portable ‘Night Light’ for Residential Real Estate Yard Signs. With Solar Power and LED light Technology, the new ESI product lights up signs at dusk, increasing night-time marketing exposure by 100%.

Exposure is a key piece to Real Estate marketing - A sign in the yard is the biggest visual element for both the home buyer and home seller. Half of the time those signs sit unexposed at night time in the dark.

On their principles of 'Keeping It Simple', ESI developed a very simple, versatile and portable, solar powered lighting system that clamps on to or along side virtually any type of sign.

Whether needed for days or several months, simply set it and forget it. Charges by the sun all day, turns on/off automatically. Also, a built in optional timer preserves battery life, shutting the light off after 4 hours. The timer has proven to be a great addition, especially in areas prone to strings of cloudy days. Testing has proven continued operation for 3 days on a single charge.

A Home Buyer is quoted “Because of our busy work schedules, my wife and I were only able to search for homes at night. Driving through one neighborhood, a For Sale sign caught our attention because it had a really bright light on it, called the listing agent on the sign and we're able to get in to see the home immediately! "I'm sure we passed many other signs that were sitting there in the dark, this one really caught our attention.”

The Listing agent says “I picked up a buyer because my sign stood out in the night! It's amazing that this low cost lighting system actually attracted the buyer right to me, resulting in a healthy commission check. “My signs never sleep” She added.

Another agent says that her clients appreciate having the light - they know their listing stands out from all others and the chances of attracting buyers greatly increases.

She also uses the light as an advantage in competitive listing presentations. "It gives me the edge that I need in this market and has helped grow my number of listings and sign calls. It is so easy to use and fits on all different types of signs that we use - and very affordable too! Our signs are lit up like highway billboards!"

Not limited to just real estate signs, market research has also shown a need for lights on Contractor yard signs, Political signs, Garage/Yard sale signs, Church Functions, Community Fund Raisers, Festivals/Events, etc. “Any type sign that you want people to see after dusk” Says Mark Tesmer, VP Sales and Marketing for ESI.

Contact Mark Tesmer for more insights into this topic (513)484-6937.

Contact Information
Essential Solutions
Mark Tesmer
PO Box 263
Gurnee, IL 60031-0263

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