ENG Installs 6 Backlit Unipoles in Zamalek Club in the High Profile Area of Cairo, Egypt

Dubai, United Arab Emirates, August 23, 2008 --(PR.com)-- Leading visual communication and multimedia solutions company, ENG (Emirates Neon Group) has installed high quality Backlit Unipoles in Zamalek Club in the high profile area of Mohandiseen and in two of its main commercial and heavy traffic streets; a popular location within Cairo Egypt. The highly visible and eye- catching Unipoles will be seen across the location and are specifically structured to target the traffic coming from the traffic congested 15th May Bridge and going towards the Mahwar area.

According to Sherif El Husseini, Chief Operating Officer, ENG North Africa; "Emirates Neon Group’s introduction of the backlit Unipoles in Egypt has not only raised the standard of the whole Outdoor Media Industry but by providing clients with aesthetically inspiring media we can guarantee clients a high and dynamic number of impressions in highly targeted locations. Our clients can expect great success in promoting their company's products and services on ENG Unipoles in premium locations within Cairo and Giza."

ENG Egypt has acquired a significant number of outdoor billboard premium sites across the country and specializes in providing state-of-the-art services to its Emirati and Egyptian clientele.

Emirates Neon Group’s highly motivated and successful team assures that they provide effective and efficient services and high product quality to their clients. The dynamism of growth in Egypt has prompted ENG to build new sites to increase their stake in the country. The company has already attracted high profile clients including Damac, Samsung, and multinational advertising agencies. Currently ENG is undergoing negotiation with leading clients in the Telecom, Real Estate and Beverage industries


Notes to editor

About ENG
Established as Emirates Neon in Dubai in 1976 by Hanif Merchant , ENG, the leading Middle East visual communication and multimedia solutions company, has flourished alongside the Emirate itself. The past 32 years have seen it evolve from a private family business into a multi-division company on a global scale. In a move to pre-empt the needs of its clients, ENG has established offices in Asia, East Africa, Europe, GCC and North Africa. The company’s ambitions are firmly focused on extending its international offering into a number of different countries and diversifying the services it can offer to customers in each market.

A leading visual communications and multi media solutions company in the Middle East, ENG’s portfolio of offerings include the creation, installation and maintenance of a host of visual communications media; from retail signage to digital advertising, from broadcast and print media to outdoor signage, from the planning of way- finding systems to interior and architectural design, and from brand creation to web design and online solutions.

ENG the brand, encompasses ENG Outdoor (previously Emirates Outdoor), ENG Digital (previously ABC Digital), ENG Consultancy, ENG Industries (previously ABC Industries), ENG Media, ENG Print (previously ABC Digital Print) and ENG Signage.

ENG is a privately owned company, with Hanif Merchant as Chairman and son Rehan Merchant as Group CEO.

Emirates Neon Group
Asma Shabab