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Honest Insight, Socially Responsible...

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Honest Insight Introduces Unique Advertising Business Model in Ithaca NY

Honest Insight unveiled its new format this week, Socially Responsible Advertising. The business model utilizes a cost effective multi-sponsor advertisement program featuring messages that support critical thinking. Participating businesses are able to redirect a portion of existing ad budgets toward a tangible community investment as the program donates a portion of the ad space to under-resourced local non-profits.

Ithaca, NY, August 22, 2008 --( Honest Insight, a not-for-profit ad agency in Ithaca New York, has repositioned its efforts on a “socially responsible advertising” business model. This innovative new program offers participating companies the ability to dedicate a portion of their normal advertising expense to their community by utilizing a multi-sponsor ad format. The ads are placed in free and local papers as full-page layouts with the enough area to support several business card size ad slots. Ads focus on a message about a newsworthy topic and include a PSA for a local non-profit such as the RSVP, Retired and Senior Volunteer Program.

According to Operations Director, Katrina Miner, “The best part about this program is that it helps underfunded non-profits directly in our own community. Businesses who participate are engaged with their consumers on a completely new level which exemplifies their commitment to their community. There is also the added benefit of transforming funds that are often considered to be an intangible business expense into a positive, community investment.”

Since its inception in 2005, Honest Insight has provided a unique educational and social forum that stems both from its website,, and its concurrent ad agency. Operated and maintained by Roger Beck, CEO of Beck Equipment and fellow board members, Gerry Friedman PhD, John Ogden PhD, Dennis Foerster, and Professor Ayele Bekerie; the mission at Honest Insight has been to provide a media outlet that informs people about hot-button issues to inspire critical thinking.

The agency’s objective is to “get people thinking for themselves and encourage them to discuss their opinions constructively....” and Honest Insight message advertisements are backed by reliable research and cited statistics. Some topics that have been covered are The Golden Rule, Civil Disobedience, High Taxes, and Fiscal Spending. The current campaign, Surviving In America, is a powerful statement on the effect of today’s volatile economy on middle class-families that parodies a recent credit card’s national ad campaign. Ads can be viewed at the website.

For further information about this unique business, please contact Katrina Miner or visit the website at

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Honest Insight, Socially Responsible Advertising
Katrina Miner

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