Tampa, FL, August 27, 2008 --(PR.com
)-- Gary Cottingham, CEO, Intelligent Targeting, is pleased to announce the addition of new database resources to enable any company to directly target a preferred customer locally, regionally or nationally.
Intelligent Targeting now has the resources to access millions of records to assist any mid-sized business target their ideal customer. The company’s resources now include:
215 million individual consumers
115 million households
77 million email address
“For many years, large companies were the only ones with the budget to access these databases,” states Cottingham. “And they used it effectively to build their sales and brand around the country. With the rise of online purchasing, results went even higher.
“However, through the databases we now have and the pricing structure we have created, we can find hundreds and thousands of consumers that match the customer model we create for our mid-size business partners. It’s an amazing asset that any business, in any market, can use to reach potential customers.”
Cottingham notes that the databases are more than just simple list purchases. Through his 20-year experience in working with the largest data companies in the country, he and his team know which data partner has the right customer information for the right audience, budget and outcome.
“Some of our greatest value to a client is the orchestration we provide in securing the best possible list of prospects strategically projected to produce greater results,” states Duane Royer, a partner with Intelligent Targeting. “While there are many list providers out there, not every one of them is strong in every category. That’s where our experience guides us to the best provider of data within a defined market. This experience also allows us to creatively build hard to find customer databases.”
As an example, Royer points out the use of e-commercial databases. Rather than creating a blind list of unsuspecting consumers, Intelligent Targeting’s list service features consumers who have registered not just once, but twice to receive e-mail promotions, coupons and offers.
In addition to a database that strategically targets consumers who have opted-in, the delivery set-up offered by Intelligent Targeting enables the promotion e-mail to easily pass through firewalls to end up in in-boxes rather than spam folders. These dual features dramatically increase the likelihood overall success.
While a custom list can be generated by assuming who the ideal customer is, Intelligent Targeting helps take the guesswork out of it through its analytic and customer profiling service.
“In analyzing a customer database, the demographic, geographic, interest, lifestyle and buying indicators we find help filter a broad list down to a customer’s true targeted prospects,” states Cottingham. “Through this composite, we can not only find more just like them and the preferred way they want to be contacted, but we can create predictive models to support customer acquisition and retention.”
A full-service direct marketing and interactive firm, Intelligent Targeting is designed to provide sales and marketing executives with a unique quantitative approach to identifying their best customers, retaining the right ones and finding more like them who shop more frequently and spend more per capita than the average consumer. Customer acquisition. Simplified.
Intelligent Targeting is on the Web at www.intelligenttargeting.com.