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IDX, Inc.

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Owner of Alter Realty, Inc. Gerald Alter Enhances His Website with a Customized IDX Solution

IDX Broker to speeds up the real estate search and saves both realtors and consumers time.

Eugene, OR, August 22, 2008 --( IDX, Inc. is pleased to welcome the addition of broker Gerald Alder, owner of Alter Realty, Inc., to the growing list of real estate professionals choosing to incorporate customized IDX search tools into the MLS search function of their website. The Deerfield Beach, Fla. company’s clients are now able to search thousands of property listings on the Fort Lauderdale MLS (Ft Lauderdale) using search options customized by Alter to make locating a property simpler for the client.

Along with the features displayed in the site, the overall look of the site is completely customizable through an administrative log in section. Customized CSS, and global, page, and category wrappers allow Alter to incorporate the IDX Broker software into his already existing website so that the search and results pages appear to be seamlessly integrated into his site. Other tools available to the administrator include traffic reports detailing number of daily site visits along with which pages on the site are being viewed most frequently.

Using IDX Broker, clients are able to select from five different search types including, basic, advanced, map, address, and listing number. Within these searches, more detailed criteria can be used to narrow down the results including scenery, home style, inclusions, flooring type, lot size, range of year built, parking options, and recreation included. Clients also have the ability to save their search criteria and sign up for automatic email updates when properties matching their specifications become available on the Ft Lauderdale MLS.

About Gerald Alter
Broker and owner of Alter Realty, Inc., Gerald Alder has a sales and marketing background that spans both the US and Canada. His experience includes 9 years in the Active Adult Community in Deerfield Beach, Boca Raton, West Palm Beach, and Ft. Lauderdale. He is a member of the National Association of Realtors, an ongoing member of the Planning and Zoning Board of Deerfield Beach, and an advisor to the Chabad organization of Deerfield Beach. His philosophy on real estate is “to provide you with a level of service and integrity that will exceed your expectations and build lifetime relationships”.

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit

Contact Information
IDX, Inc.
Christina Anderson

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