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Bohan Finds a Valuable Solution with mUrgent Email Marketing

Santa Ana, CA, August 29, 2008 --( Bohan Advertising and Marketing finds a valuable solution in teaming up with mUrgent to promote Stoney River Legendary Steaks. Bohan knew that working with a company like mUrgent would be a great opportunity to build guest loyalty programs that will promote local store marketing for Stoney River.

“We knew it was time to get Stoney River ‘fishing where the fish are’ and mUrgent was just the email marketing service provider to help us do that,” says David Schwartz, Account Supervisor for Bohan.

“mUrgent customized the look and feel of all Stoney River’s emails to match the same branding that Bohan has worked hard to create and we chose mUrgent because we knew we didn’t want to sign any contracts and they were more than willing to offer us a month-to-month service,” Schwartz added.

Bohan’s initial relationship with Stoney River was to focus on the brand with prospective guest research, brand identity and brand advertising. Furthermore, Bohan was given the responsibility to handle all the launch efforts for all new Stoney River restaurants.

By implementing a completely custom email marketing program with customer savvy campaigns mUrgent was able to deliver just the strong results and return on investment that Bohan and Stoney River were looking for. Within the first couple of months of sending emails, Stoney River saw a significant increase in sales.

Soon after implementing a successful email marketing program Bohan extended their relationship with mUrgent to include a targeted direct mail campaign promoting selected Stoney River Legendary Steaks locations. This campaign was able to generate a 4.5% redemption with the promotion still running to the end of September. There is a rewarding future for the relationship between Bohan, Stoney River and mUrgent as they strengthen their relationship and help each other build successful and profitable marketing campaigns.

About Bohan
Based out of Nashville, TN and founded in 1990, Bohan Advertising and Marketing, works primarily with companies that offer customers various leisure activities and/or health alternatives such as vacation destinations, museums, hospital and medical research institutes, sporting equipment, and spas. Bohan is actively involved in the restaurant industry with such clients as The Original Roadhouse Grill with 15 restaurants in three states, and Fazoli’s 315 restaurants in 33 states.

About Stoney River Legendary Steaks
Founded in 1996 by Pierre Panos and David Rowe in Atlanta, Georgia, Stoney River Legendary Steaks was a vision of peaceful adventure in the great outdoors. At this upscale dining establishment, the white tablecloths coupled with the red canoes set the mood for a rustic elegance like no other. Stoney River Legendary Steaks, now owned by O’Charley’s Inc., is 10 locations strong spanning Georgia, Illinois, Kentucky, Ohio, Missouri, and Tennessee with locations planned for Maryland in late 2008.

About mUrgent
Headquartered in Santa Ana, California, mUrgent Corporation ( delivers the most profitable, full-service email marketing solutions for restaurants that are serious about increasing repeat business and loyalty. With decades of combined online and traditional marketing and sales experience mUrgent differentiates itself by providing the restaurant and hospitality industry with the first, all-inclusive, unlimited email marketing program.

Contact Information
Lynne Hakes

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