Two Former PR Agency Execs Launch Consultancy Firm, the Business Within, LLC, Offering "Back-of-the-House" Solutions for PR Industry

"The mission of The Business Within is to offer solutions for agencies that don't have the benefit of dedicated, executive-level oversight for their operations and administrative areas," says Calleja. "What inspired us to start the company was our collective back-office experience in the PR industry and our passion for helping make things run more efficiently. Our services will help small- and mid-sized PR agencies be more productive and ultimately, grow a healthier bottom-line."

New York, NY, September 04, 2008 --( Evelyn Calleja, former CFO and Director of Workplace Culture at PT&Co. (and later CRT/tanaka), and Eric Rode, former IT Director and Database Designer for companies including PT&Co., CRT/tanaka and Home Life Insurance Company, have launched a solutions-based consultancy firm, The Business Within, LLC, designed to work with PR agencies in helping develop new, or refine existing, administrative, financial and operational policies and procedures in order to make them more profitable.

The Business Within offers companies in the PR industry expert consultation for creating highly professional, success-oriented operational departments, including Finance, Administration, IT and Human Resources.

The Business Within brings the benefit of Ms. Calleja's and Mr. Rode's combined 30+ years of practical experience amassed while working with top PR agencies. Most notably with the award-winning, Patrice Tanaka & Company; and, later, after having been acquired by Carter Ryley Thomas, with CRT/tanaka.

Evelyn Calleja was formerly Director – Workplace Culture for CRT/tanaka, LLC, Chief Business Officer, Chief Financial Officer and Co-Founder of Patrice Tanaka & Company, Inc., and Controller for Schechter Cone McCallister, Inc.

Eric Rode was formerly IT Director – "IT Guy" – for Patrice Tanaka & Company, Inc., principal of EGR Consultants, and Systems Manager for Home Life Insurance Company.

The Business Within, LLC
Evelyn Calleja
973 762-1577
Eric Rode