Two Former PR Agency Execs Launch Consultancy Firm, the Business Within, LLC, Offering "Back-of-the-House" Solutions for PR Industry
"The mission of The Business Within is to offer solutions for agencies that don't have the benefit of dedicated, executive-level oversight for their operations and administrative areas," says Calleja. "What inspired us to start the company was our collective back-office experience in the PR industry and our passion for helping make things run more efficiently. Our services will help small- and mid-sized PR agencies be more productive and ultimately, grow a healthier bottom-line."
The Business Within offers companies in the PR industry expert consultation for creating highly professional, success-oriented operational departments, including Finance, Administration, IT and Human Resources.
The Business Within brings the benefit of Ms. Calleja's and Mr. Rode's combined 30+ years of practical experience amassed while working with top PR agencies. Most notably with the award-winning, Patrice Tanaka & Company; and, later, after having been acquired by Carter Ryley Thomas, with CRT/tanaka.
Evelyn Calleja was formerly Director – Workplace Culture for CRT/tanaka, LLC, Chief Business Officer, Chief Financial Officer and Co-Founder of Patrice Tanaka & Company, Inc., and Controller for Schechter Cone McCallister, Inc.
Eric Rode was formerly IT Director – "IT Guy" – for Patrice Tanaka & Company, Inc., principal of EGR Consultants, and Systems Manager for Home Life Insurance Company.