A Whole New Kind of Party- for Brands. Mascola / Group launches Brand Party (SM).

New Haven, CT, September 12, 2008 --(PR.com)-- Sure you’ve heard of political parties, college parties, and birthday parties, but have you ever heard of a Brand Party℠? Created by Mascola Group – a multi-discipline marketing firm based in New Haven, CT – a Brand Party℠ is an exploration of insights, perceptions, perspectives, and relationships between high-end consumers and a constellation of brands covering a wide range of product categories.

A Brand Party℠ reveals hidden connections between brands and tells you how people compare your brand to other brands in such categories as premium vodka, clothing, automobiles, sunglasses, hotels, celebrities, restaurants, sneakers, watches, and even universities. Matt Sawyers, Creative Director of Mascola Advertising, comments on Brand Party and why the research is useful.

“It’s revealing and candid. It can be done with specific consumer communities. It can light a path to strong affinity brand relationships. And it can point to undetected brand weaknesses and strengths” notes Sawyers. “The information Mascola Group generates from hosting Brand Party events is a valuable tool in building effective marketing strategies for the future, and it helps us to more effectively understand consumer perceptions of various brands.”

For more information on Brand Party℠, please contact Mascola Advertising President, Katie Tuttle at kt@mascola.com, or visit the Brand Party℠ website at www.mascolabrandparty.com


About Mascola Group
Mascola Group is a multi-discipline marketing entity that comprises three core firms: Mascola Advertising, Caffeine Interactive, and Xpresso Public Relations, based in New Haven, Connecticut. Mascola Group specializes in building brands that unlock and tap into the disposable income of affluent markets. Since its inception in 1987, Mascola Group has built a strong nucleus of both national and international clients in the Travel and Leisure, Health and Beauty, Snow Sports and Boating industries. Current clients include Bradley International Airport, The Big E, Raymarine, Hinckley Yachts, Jiminy Peak Mountain Resort, Sail America, Okemo Mountain Resort, and Lewmar Marine Equipment. For more information on Mascola Group please visit www.mascolagroup.com.
Xpresso PR
Greg Davis
(203) 469-6900 x117