Realtor Deborah Beacham Offers a Customized Experience to Clients Searching the Upper-End Housing Market

IDX Broker uses its custom IDX solution to speed up the real estate search, saving both realtors and consumers time.

Eugene, OR, September 12, 2008 --( IDX, Inc. welcomes Deborah Beacham with Premier Properties of SW Florida to the network of real estate professionals choosing to integrated customized IDX Broker software onto their real estate website. Operating out of Sarasota, Fla., Beacham’s elite clientele are now able to browse thousands of listings from the Sarasota MLS (Sarasota) using innovative IDX search tools and functions. The addition of this customized search function will offer Beacham’s clients a more personalized and intimate property search experience by allowing them to specify their criteria in great detail.

Clients browsing Beacham’s site now have access to a basic, advanced, map, address, and listing ID search, each providing a different way to search properties on Sarasota. The most comprehensive of these searches is the advanced search and offers the option of selecting amenities like scenery, flooring, inclusions, and home style. Clients are also privy to a multitude of IDX search tools including an extensive easy to access photo gallery and links to contact the agent requesting more information, schedule a showing, print off a flyer, view the property on a map, or take a virtual tour.

IDX Broker software also makes it easier for Beacham to maintain new leads on her website through an administrative log in where she has access to client contact information and can view her clients saved search criteria. A detailed site traffic report on the dashboard displays the number of times the site is visited per day along with which pages of the site are being viewed most frequently. All of the tools in this custom IDX solution help Beacham to run her business more efficiently and have more time to interact with her clients face-to-face, providing a truly personalized experience.

About Deborah Beacham
“Deborah attributes her success as a top producer in the luxury real estate market to her extensive sales and marketing background, her involvement in building and restoring luxury houses, her tenacious attention to details that lead to successful negotiations, and her friendly personality that puts her clients at ease. Her creative marketing brochure garnered silver ADDYS in 2006 and 2007. Deborah was featured on the cover of the May/June 2006 issue of Real Estate Executive and was profiled in the issue as one of Sarasota’s top Realtors. She is a two-year recipient of the coveted “Five Star Best in Client Satisfaction Award,” (2006, 2008) based on integrity, customer service, market knowledge, communication, closing preparation, negotiation skills, marketing of the home, and overall satisfaction. Deborah was selected as Agent of the Month in the March 2007 issue of Broker Agent News where she was featured as “Selling the Upper Bracket.” She writes and publishes her semi-annual “Sarasota County Luxury Market Real Estate Report,” which analyzes trends in the $2 million and above residential market, a publication that has become a bell weather for predicting future markets. Prior to joining Premier Properties of Southwest Florida, Deborah was a top producer at Coldwell Banker Residential Real Estate where she earned the International President’s Elite award, representing the top 3% of agents worldwide. Deborah is active in the Sarasota charitable and arts community, served nine years on the board of directors of Key Chorale, Sarasota’s symphonic chorus, is a corporate member of the Sarasota County Arts Council, and supports the Women’s Initiative of the United Way, Habitat for Humanity, and Second Chance Last Opportunity.” (Deborah Beacham's Website)

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit

IDX, Inc.
Christina Anderson