GenieKnows Local Search v. 1.5.5 Includes Webmaster-Friendly Embedded Mapping Feature

GenieKnows Local includes embedded mapping feature for webmasters to help users pinpoint real-world addresses and business locations on merchant websites.

Halifax, Canada, September 12, 2008 --( GenieKnows today announced the latest release of its local search engine, GenieKnows Local Search version 1.5.5. This newest release includes an embedded mapping feature, an improved algorithm and coverage for listings' related websites, as well as an updated business index using data from Axciom, Localeze, and user contributed sources.

GenieKnows recognized the importance of providing a solution that connects Internet users with brick-and-mortar businesses so that searchers can easily find in the real-world the products and services they look for online. GenieKnows Local's embedded mapping solution allows the webmasters who build websites for advertisers and merchants to include a map which helps Internet users pinpoint real-world addresses and business locations.

Until now, Google has provided the only easily embedded map tool for webmasters who need to include maps that identify business locations. GenieKnows Local's embedded mapping feature is an intuitive and easy-to-use alternative that gives webmasters the ability to simply target and embed a map from any GenieKnows Local business listing page.

"We wanted to make our maps as easy for webmasters to use as possible," said Dr. Tony Abou-Assaleh, Director of Research and Development at GenieKnows.

"With the new embedded mapping feature that has been rolled into this release, webmasters can easily locate their business on the map, cut and paste a generated code-snippet into their source-code and generate a flexible map contained within an i-frame."

The updated business data index now includes more than 20 million business listings provided by Acxiom, Localeze, and user contributions. With the improved algorithm and coverage for related websites, users will enjoy a greater selection of websites that discuss, review, or are related to each business listed on GenieKnows Local.

About GenieKnows

GenieKnows connects search technology, community and content by developing niche-specific portals tailored for distinct searching communities, delivering a focused, useful and rewarding search experience. GenieKnows also empowers a broad distribution network for advertisers, helping businesses connect with consumers and grow their bottom line by conveying meaningful, revenue-generating search results. As the world enters a dynamic new era in Internet technology and online marketing, GenieKnows' industry-leading search technology continues to provide innovative products and solutions to meet the ever-changing needs of the IT industry. GenieKnows is a division of IT Interactive Services Inc.

Mark Harper
902.431.4847 ext.111