Employees Can Now Prevent Major Problems in the Workplace by Reporting Them Anonymously
Drugs, fraud, kickbacks, stolen trade secrets, sexual harassment, plus a host of other business headaches can be nipped in the bud through confidential tips from workers. In a new campaign aimed towards employers, Ethical Advocates of North Carolina demonstrates both the monetary and moral advantages of such a reporting system. The ads were developed by the AdVille Advertising Agency of Los Angeles.
Ethical Advocate, based in North Carolina, enables employees to report, in total anonymity from their employer, any wrong-doing and unethical practices they observe in the workplace. The serious nature of these thorny and expensive issues is starkly brought home in the ad campaign with both ordinary staff and executives, shown in the shadows, made to appear sinister and potentially guilty of misconduct.
"Whistle blowers can now no longer fear being found," says David Samson of the Adville Advertising Agency. "That's what made this campaign so exciting and challenging to work on. To drive home the message that technology can now be used to protect people's identities while they choose to do the right thing."
A boutique agency founded by Madison Avenue veteran David Samson and British-born designer Martin Archer, AdVille specializes in offbeat campaigns for those clients who want to create buzz, outflanking their competitors not in terms of sheer dollars, but with market savvy and media innovation.
"We don't believe in hiding our work behind a lot of fancy ad-speak," says Samson. "Our approach is very simple. We put all our creative work, every single ad we've ever done, right there on our website. So that potential clients know exactly where we're coming from - and what they're getting themselves into - the moment they visit us."
AdVille has been actively involved in the advertising arena since 2005 and has successfully developed strong relationships with graphic design, web site development, media sales, market research, consulting and communications organizations. Its extensive client list includes national firms as well as emerging businesses.
213 949 7998