Kaeline Launches Le Hammam in USA – Natural Therapeutic Home Spa Products with Origins in Morocco

Eco-conscious consumers are driving demand for organic and natural skin care and old world traditional treatments. Xandra Renouvelle is introducing the Hammam line of natural therapeutic home spa products in response to increased consumer interest in high quality organic ingredients and brands that embrace fair trade principles.

Hudson, OH, September 16, 2008 --(PR.com)-- Botanical skin care company Xandra Renouvelle announces the launch of Kaeline’s le Hammam line of natural therapeutic skin care and bath product with origins in ancient Morocco.

Hammam means "spreader of warmth” and is the word given to the sensual bathing retreat that evolved over thousand of years tracing its roots to the Roman Thermae. It is a ritual based body treatment that includes heat, steam, massage, detoxification, aromatherapy, and relaxation.

“While the Hammam experience may be new to consumers in the United States, women and men in the Middle East and Orient have been enjoying this purifying and revitalizing ritual for thousands of years.” says Jean-Marie Bugarel, Managing Director of Kaeline Cosmétiques. “We wanted to make these traditional Hammam products, with all their wonderful skin enhancing properties, available to use in the home, not just the spa.”

- Rhassoul Blanc Naturel - a 100% pure, sun-dried organic white clay sourced from the Atlas Mountains in Morocco. It possesses exfoliating, cleansing and detoxifying properties and has an extraordinary ability to draw out excess oils and impurities from deep within the skin. Rhassoul clay is highly nourishing for the skin, due to its high mineral content and unique composition of silica, magnesium, potassium and calcium. It is so effective and gentle that it is recommended for people troubled by skin conditions eczema, psoriasis, acne and rosacea.

- Savon Noir a l’euclalyptus – is also referred to as Traditional Black Soap. It is an ancestral and mythic beauty scrub that contains 100% virgin olive oil, a unique aromatic concentrate based on essential healing oil of Eucalyptus, and softening and exfoliating properties of salt. The rich concentrated soap transforms into a therapeutic, silky lather when mixed with water. It has a unique ability to exfoliate, moisturize, and cleanse the skin at once. Rich in vitamin E, it can be used for all types of skin.

- Organic Argan Oil - L'huile de Beaute - is an oil produced from the kernels of the Moroccan Argan tree renowned for its nutritive, cosmetic and numerous healing properties. It is high in vitamin E, essential fatty acids, and rare plant sterols, which act in combination to help the skin retain moisture, protect it from environmental factors causing dehydration and cellular damage, reduces wrinkles, and conditions hair and nails. It can have therapeutic value in alleviating the symptoms of eczema psoriasis, rosacea, acne, and other skin conditions.

“Kaeline is becoming one of the most ‘talked about’ new brands in organic skincare. It just made the prestigious Pierce-Mattie Haute List for skin care – brands that everybody should be keeping an eye on, “ comments Jackie Boesinger, founder of Xandra Renouvelle. “We’re proud to be the exclusive US distributor and a retailer of this remarkable skin care line.”

Kaeline’s expertly formulated products combine powerful natural antioxidants and beneficial botanicals to stimulate beauty from the inside out by working in harmony with the body to achieve the goal of healthier skin. Kaeline Argatherapie offers a full range of professional and retail skin care products targeted to upscale spas, salons, and retailers. The products are never tested on animals and are paraben-free. Kaeline strives to use 100% naturally derived botanical ingredients and engages in fair trade practices. The products have been certified ECOCERT for their organic content.

Xandra Renouvelle, a woman-owned Hudson Ohio company, offers products that promote health and beauty through natural and organic ingredients. They source products from areas of the world where they can make a positive impact on social and economic development by supporting fair trade, environmental sustainability, and female business initiatives in developing nations.

Xandra Renouvelle
Jackie Boesinger