Treehouse Interactive Extends Technology Lead in Partner Relationship Management
TreeHouse Reseller View, Sales View and Marketing View Advance Seamless Integration Between Partners and Manufacturers, End-to-End Visibility and Greater Control Over the Entire Sales Processes from Customer Acquisition Through Customer Retention.
Salt Lake City, UT, September 18, 2008 --(PR.com)-- TreeHouse Interactive™, the technology leader in on demand partner relationship management (PRM), channel sales force automation (CSFA™) and marketing automation solutions, today announced significant advances in its product suite which includes TreeHouse ResellerView™, Sales View™ and MarketingView™. As a result, organizations are able to improve efficiencies and process integration between partners and manufacturers, benefit from the combination of best-of-breed sales force automation with critical channel management, and maximize revenue opportunities with unparalleled lead generation systems and multichannel marketing campaigns.
The channel is one of the core components for driving revenue and achieving greater market penetration in less time. While partners have become key to scaling sales operations, increasing sales volume and revenue, controlling cost and extending market reach, management of the channel has historically suffered from inefficiencies. Information systems have been focused on discrete aspects, not the entire process of tracking customers, conducting effective marketing/lead generation campaigns, competing for customers and efficiently managing the channel sales lifecycle. In order to optimize channel sales management, organizations need to improve visibility and process integration. In addition, partner relationship, marketing and sales force automation tools can no longer be treated separately– they must work together for companies to fully leverage the revenue opportunities available across both direct and indirect channels.
“To compete in today’s marketplace, brand owners and their partners must have tools and processes that assist in driving revenues efficiently as well as facilitate coordination and communication,” according to Pete Marston, research analyst, customer relationship management, Forrester Research.
TreeHouse Interactive meets these requirements with an enterprise-class suite of software-as-a-service (SaaS) CRM solutions that include partner relationship management, channel sales force automation, and multi-channel marketing automation. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse solutions enable organizations to maximize revenue opportunities throughout the complete customer lifecycle from acquisition through customer retention. The company’s products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, even when executing the most complex actions. As a result, customers enjoy much faster implementation rates, time to revenue and ROI.
TreeHouse Product Suite
Reseller View PRM
In order to increase channel revenue, companies must improve the integration between their internal processes and their partner networks for greater visibility and in such a way that provides their partners with the tools and information they need to sell products and services globally. TreeHouse Reseller View PRM provides organizations the scalability required to treat their partner networks like their internal sales teams. It is the only multi-tiered PRM solution available that allows different navigation, features and content to be delivered to different levels of partners. Reseller View is also the most complete and customizable solution, allowing companies to develop multi-tier web portals that are consistent with their branding and design.
New features in Reseller View PRM include:
- Full international character support
- New lead distribution model
- Special pricing approval module
- Paperless and Automated MDF/Coop management
- Training and certification module
Sales View
While legacy sales force automation systems have been designed for the direct sales model, TreeHouse Sales View is the first and only Channel Sales Force Automation™ product to marry traditional sales force automation features with the functionality needed by companies who rely on channel sales.
In addition to allowing for management of accounts, contacts, leads and opportunities, Sales View also enables the collection, normalization, and management of distributor reported (POS) sales and inventory data for unsurpassed worldwide revenue recognition. Sales View provides companies a better understanding of internal and partner sales forecasts and quotas, MDF/Coop spending and ROI, actual POS sales by partner, distributor and product, and an unparalleled ability to recognize revenue worldwide. It also provides powerful reporting and analytics for real-time decision making and one touch compensation management.
New features in SalesView include:
- New ability to upload and integrate worldwide distributor inventory in addition to POS
- Unmatched revenue recognition capabilities for a complete, accurate and auditable view of channel revenue
- Improved product level analytics to measure sales velocity and weeks of inventory by product
- Improved UPC administration
- Automated paperless MDF/Coop management.
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The channel is one of the core components for driving revenue and achieving greater market penetration in less time. While partners have become key to scaling sales operations, increasing sales volume and revenue, controlling cost and extending market reach, management of the channel has historically suffered from inefficiencies. Information systems have been focused on discrete aspects, not the entire process of tracking customers, conducting effective marketing/lead generation campaigns, competing for customers and efficiently managing the channel sales lifecycle. In order to optimize channel sales management, organizations need to improve visibility and process integration. In addition, partner relationship, marketing and sales force automation tools can no longer be treated separately– they must work together for companies to fully leverage the revenue opportunities available across both direct and indirect channels.
“To compete in today’s marketplace, brand owners and their partners must have tools and processes that assist in driving revenues efficiently as well as facilitate coordination and communication,” according to Pete Marston, research analyst, customer relationship management, Forrester Research.
TreeHouse Interactive meets these requirements with an enterprise-class suite of software-as-a-service (SaaS) CRM solutions that include partner relationship management, channel sales force automation, and multi-channel marketing automation. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse solutions enable organizations to maximize revenue opportunities throughout the complete customer lifecycle from acquisition through customer retention. The company’s products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, even when executing the most complex actions. As a result, customers enjoy much faster implementation rates, time to revenue and ROI.
TreeHouse Product Suite
Reseller View PRM
In order to increase channel revenue, companies must improve the integration between their internal processes and their partner networks for greater visibility and in such a way that provides their partners with the tools and information they need to sell products and services globally. TreeHouse Reseller View PRM provides organizations the scalability required to treat their partner networks like their internal sales teams. It is the only multi-tiered PRM solution available that allows different navigation, features and content to be delivered to different levels of partners. Reseller View is also the most complete and customizable solution, allowing companies to develop multi-tier web portals that are consistent with their branding and design.
New features in Reseller View PRM include:
- Full international character support
- New lead distribution model
- Special pricing approval module
- Paperless and Automated MDF/Coop management
- Training and certification module
Sales View
While legacy sales force automation systems have been designed for the direct sales model, TreeHouse Sales View is the first and only Channel Sales Force Automation™ product to marry traditional sales force automation features with the functionality needed by companies who rely on channel sales.
In addition to allowing for management of accounts, contacts, leads and opportunities, Sales View also enables the collection, normalization, and management of distributor reported (POS) sales and inventory data for unsurpassed worldwide revenue recognition. Sales View provides companies a better understanding of internal and partner sales forecasts and quotas, MDF/Coop spending and ROI, actual POS sales by partner, distributor and product, and an unparalleled ability to recognize revenue worldwide. It also provides powerful reporting and analytics for real-time decision making and one touch compensation management.
New features in SalesView include:
- New ability to upload and integrate worldwide distributor inventory in addition to POS
- Unmatched revenue recognition capabilities for a complete, accurate and auditable view of channel revenue
- Improved product level analytics to measure sales velocity and weeks of inventory by product
- Improved UPC administration
- Automated paperless MDF/Coop management.
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Contact
Treehouse Interactive
Denise Nelson, Ventana PR for Treehouse
925.837.6277
www.treehousei.com/
Denise Nelson, Ventana PR for Treehouse
925.837.6277
www.treehousei.com/
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