Printer Ink Retailer Supplies Guys Touts Site Redesign

Ink and toner retailer The Supplies Guys is pleased to announce a complete redesign of its main website. The site has been updated with a more appealing design as well as more robust functionality and is aimed at increasing customer usability.

Midland Park, NJ, September 20, 2008 --( The Supplies Guys, a leading online ink and toner retailer, is pleased to announce that it has recently launched a complete site redesign, updating everything from aesthetic design to key functions in the site. Customers and casual visitors will notice a smoother, more visually appealing design that focuses on a more efficient layout. Users will also note that Supplies Guys site functionality has also been improved in everything from site search to navigation.

While the site does look visually engaging, the webmaster team at The Supplies Guys is quick to point out that the site redesign is more than a cleaner face. “We’ve maintained the core superstructure, but other than that, the site has been completely overhauled,” said the Supplies Guys web team manager. “Our aim was to make the site a pleasant online destination, and that required not only a visual update, but also some fairly extensive technology upgrades.” Included in these upgrades are a smoother, faster site search, streamlined express checkout process, and more a comprehensive and intuitive site navigation structure.

The Supplies Guy’s senior marketing manager sees the redesign as a small part of an overall strategy of constantly improving customer service. “We can offer excellent products at good prices – which has always been our business model – but unless we make customers feel that their needs are truly #1, we know we won’t achieve the level of success we’d like to see.” He went on to explain, “I view the site redesign as an important piece of our wider strategy to improve our customer service.” The Supplies Guys has rolled out customer service improvements over the last several months, including a “1-Minute Live Person Guarantee”, a more secure checkout process monitored with McAfee Secure, and product line expansion based on customer feedback.

To find out more about the Supplies Guys, order ink and toner for any major printer brand, or just to check out the Supplies Guys’ web team handiwork on the new site redesign, visit the Supplies Guys homepage at

The Supplies Guys
Tom Slage