Intermark Media to Integrate UnsubCentral Into Its Rapidly Growing Network

Woodbury, NY, September 20, 2008 --( Intermark Media, a leader in performance-based interactive marketing, today announced the successful integration of UnsubCentral across its service offerings. The implementation was rolled out to help Intermark’s affiliate and advertising partners comply with the CAN-SPAM Act and data privacy requirements. Since the inception of CAN-SPAM, managing advertisers’ suppression lists has become an increasingly vital part of e-mail marketing strategies.

According to Intermark Media President Michael Krongel “We are proud to integrate with UnsubCentral to help make certain both affiliates and advertisers remain compliant, and provide the best service we possibly can. The partnership with UnsubCentral provides us and our partners with the leading solution for managing this critical business need.”

UnsubCentral is the premier brand that affiliate networks and consumer brands depend on for managing e-mail suppression lists and consumer preference management, The company’s services are especially critical for affiliate marketers and networks because it is more complex for them to comply with current laws and best practices.

Under the CAN-SPAM Act advertisers are responsible for creating, providing, and updating centralized suppression lists including opt-out requests, all the while maintaining data security and privacy. UnsubCentral is the only suppression management provider that integrates all e-mail channels and can help ensure safety and compliance across the enterprise. When an opt-out request is made it is then recorded in UnsubCentral’s log system. That request is then communicated to all other e-mail delivery systems providing a global opt-out process.

“Intermark’s integration of UnsubCentral across its service offerings is a clear indication of the company’s commitment to helping its partners advertise in alignment with the best practices and laws. Intermark should be applauded by its partners because they have taken stake in helping their partners earn consumer trust and loyalty by going beyond compliance.” said John Engler, Vice President and General Manager of UnsubCentral.

Intermark Media specializes in online lead generation and online affiliate marketing, through the COPEAC affiliate network, as well as providing customized solutions making the match with UnsubCentral a perfect combination. Each advertiser is required to provide an affiliate with a method determining those who have opted out of a mailing. In return the affiliate must provide a method of returning opt out requests back to their advertiser. Intermark is uniquely positioned to assist in the data exchange between advertiser and affiliate making it easier to make sure of the compliance of their partners and ultimately providing a higher quality of service.

About Intermark Media

Intermark Media (, headquartered in Woodbury, New York, is a leader in performance-based, interactive marketing serving the digital advertising sector. Intermark specializes in digital media and online affiliate marketing through their performance based ad network for some of the most recognizable brands worldwide.

Intermark combines seasoned expertise, customized solutions, and proprietary capabilities to optimize advertising delivery and maximize Return on Investment for advertisers. The company vigorously screens and monitors active affiliates to ensure full online compliance and protection of their client’s brand. Intermark Media can also enhance their client’s online reach through their Bahgle division, helping to develop online marketing strategies for media buys and search engine management. Their customized approach to increase customer base and brand awareness while delivering performance based marketing solutions keeps their clients ahead of the competition.

About UnsubCentral
Headquartered in Austin, TX, UnsubCentral, Inc. ( provides email suppression, campaign performance management and consumer preference management solutions to leading advertisers, ad networks, and affiliate networks. UnsubCentral solutions help companies comply with the CAN-SPAM Act and data privacy requirements by allowing them to securely manage opt-out lists across the enterprise, affiliates and various third parties. UnsubCentral is integrated with major affiliate networks, email service providers and IronPort Systems. It is also certified by LashBack and reviewed by TRUSTe.

Media Contacts
Intermark Media
Christopher Coppola
631-719-1250 x3362

Carla Vicens
919-833-9975 ext. 10

Intermark Media
Christopher Coppola