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Health Conscious South Koreans Going Organic

Demand for organic food in South Korea is thriving on the back of consumers perceiving organic food as a safer and healthier option to regular food.

Delhi, India, September 22, 2008 --( According to their new research report, “South Korean Food and Drinks Market: Emerging Opportunities”, the South Korean organic food market, including fresh produce, field crops and processed organic foods, has shown strong growth in the past few years, mainly driven by rising per capita income and growing health awareness, and is forecasted to continue to grow in future.

Food consumption trends indicate that South Koreans are moving away from their traditional diet towards a more western style. They are opting for high value and quality food products as they are becoming more health conscious and now prefer food with an organic label on it.

Besides the rising health concerns, the report states, South Korean consumers are willing to pay little extra for good taste. As a result, demand for organic fruits and vegetables have been on a high trajectory growth in the country. Other favorite organic food products include organic jams, pasta, flour, bottled water and even candies. These can now be found on the shelves of almost every supermarket, discount store and department store in the country.

Gaining momentum from these factors, the organic food market is expected to accelerate at a CAGR of around 23% till 2010, says an analyst at RNCOS.

Apart from organic food, “South Korean Food and Drinks Market: Emerging Opportunities” also provides extensive research on various other food segments, such as milk, fruits, vegetables, confectionery, meat etc. It comprehensively discusses the consumption patterns in different food segments. The beverage segment talks about the type of beverages, and their sales and consumption patterns among the people of South Korea, while the tobacco segment gives a brief outline of the tobacco industry in the country. Studying the historical and current performance of various food and beverages segments, this research anticipates the future prospects of each segment.

This report has been made to help clients in analyzing the opportunities, challenges and drivers critical to the growth of the industry in South Korea.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of industry experts who analyze data collected from credible sources. They provide industry insights and analysis that helps corporations to take timely and accurate business decision in today's globally competitive environment.

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Shushmul Maheshwari
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