Downing-Frye Realty Agent Greg Pedrotty Enhances the MLS Search Function of His Website with IDX Broker

Custom IDX search tools help simplify the search process and increase visibility.

Eugene, OR, September 25, 2008 --( Today IDX, Inc. is excited to welcome real estate agent Greg Pedrotty with Downing-Frye Realty, Inc. to the expanding list of real estate agents and brokers selecting custom IDX search tools to simplify the property search process for their clients. Based in Naples, Fla., clients browsing Pedrotty’s website have access to search thousands of listings from the MLS of Naples (Naples). With the addition of IDX Broker, these listings appear as a seamlessly integrated part of Pedrotty’s website and offer the client a simpler search process and a site that is consistent in appearance.

Pedrotty can decide which search categories will be available to his clients based on the listing data he receives from the MLS and it currently includes a range of features: from inclusions and flooring to scenery and recreation. Custom IDX search tools such as links to contact the listing agent for more information, schedule a showing, print a flyer, access an extensive photo gallery, print a flyer, map the property on a satellite map, or take a virtual tour all help enhance the users experience and provide them with as much information as possible about the property without ever seeing it. Clients can save their search criteria and elect to be notified when properties matching their specifications become available on Naples.

An administrative log-in section not only Pedrotty access to client contact information and other tools helpful to manage his website but also offers several ways for him to increase his site and listing’s visibility as well as the likeliness of being picked up by a major search engine. IDX Broker has the ability to create custom XML codes for Pedrotty’s listings that can be syndicated to popular real estate search sites such as Google Base, Zillow, REFSN, trulia, and RSS Feed. Dynamic title tags on the details page allows him to take dynamic content from each listing in an effort to make the page title more relevant and increase the chances of being picked up by a search engine and ultimately increase the number of potential clients viewing his listings.

About Greg Pedrotty
Greg Pedrotty has been a business owner and salesman for the past twenty-five years and “offers a wealth of knowledge regarding pricing, negotiations, and closing the deal”. Before moving to Southwest Florida, Pedrotty was the owner/operator of GAP Office Interiors in Massillon, OH. In 2007, he was the generous recipient of the “Downing-Frye Performance Award. He is currently a member of the National Association of Realtors, Florida Association of Realtors, Naples Area Board of Realtors, Bonita Springs Area Chamber of Commerce, and Rotary Club.

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit

IDX, Inc.
Christina Anderson