Upside Ventures Gets Record Rents for Brooklyn Lofts TV studio takes 4,000SF at $35 Per SF

Ralph Trionfo announces latest trend setting transaction.

New York, NY, September 25, 2008 --(PR.com)-- Ralph Trionfo President of Upside Ventures announces that the firm has recently secured a 4,000sf lease at Greenpoint Lofts, Brooklyn’s first commercial condominium development located at 231 Norman Avenue in Greenpoint Brooklyn.

A local film & TV studio required back office space for its tenants HBO and NBC which are currently shooting such primetime hits as Lipstick Jungle and Flight of The Concord at sound stages nearby. Trionfo and Christopher Giovanis, Director of Sales and marketing at Greenpoint Lofts for Upside structured an attractive deal for several lofts and a loading dock. The rental rate of $35 PSF for office space is the highest achieved in the market to date.

“The newly converted five-story corner building features 68 lofts and serves as the anchor to a creative business district emerging in this increasingly fashionable Brooklyn neighborhood”, said Giovanis.

This is a trend-setting development and the only true office building in the area. “I am pleased to have been involved with this project and crafting the marketing campaign that gives small businesses the option to buy or rent their space, which in either scenario is a compelling alternative to Manhattan’s rates”, Said Ralph Trionfo. Upside Ventures, the Manhattan based firm is handling the on-site sales and leasing for the $22 Million development.

Founder and head of Manhattan-based Upside Ventures, Ralph J. Trionfo is a third generation real estate professional who traces his family business and real estate holdings in New York City back to the 1940s. Trionfo has served as a developer and broker for commercial real estate in New York and other markets for over 12 years.

In 2001 Trionfo established Upside Ventures, a full-service commercial real estate investment firm serving sophisticated commercial operators on a national basis. Upside also engages in internal acquisitions, equity placements, commercial leasing and sources competitive financing.

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