TreeHouse Interactive Announces Integration of Reseller View Partner Relationship Management with Oracle CRM on Demand

See How Customers Such as Rackable Systems Can Deliver Enterprise-class PRM to Support Partner Networks Seamlessly with CRM on Demand at Oracle OpenWorld in the Oracle Solutions Pavilion.

San Francisco, CA, September 26, 2008 --( TreeHouse Interactive™, the technology leader in on demand partner relationship management (PRM), channel sales force automation (CSFA™) and marketing automation solutions, today announced the integration of its Reseller View™ PRM product with Oracle® CRM On Demand. This new integration will allow Oracle CRM On Demand customers to deliver industry leading, enterprise class, feature rich partner portals to their partner networks enabling them to better sell, service and support a company’s products. The combination of the two products will allow for a seamless experience between partners visiting a company’s portal and the sales teams who manage those partner relationships in CRM On Demand. Treehouse Interactive is a member of the Oracle PartnerNetwork.

Rackable Systems, a leading provider of Eco-Logical™ servers and storage for large-scale data center deployments, is one of the first customers to benefit from the integrated solution. “With the integration of TreeHouse Reseller View PRM and Oracle CRM On Demand, we want to seamlessly integrate our world class partner network with our sales teams to drive business,” said Dominic Martinelli CIO of Rackable Systems. "In the Reseller View portal, the partners will have access to deals, leads and all the other information they need to grow their business with us. Through the integration with CRM On Demand, our sales teams will have the ability to manage their relationships with the partner base. It’s a true win/win.”

TreeHouse Reseller View PRM is delivered via a Software As A Service (SaaS) model. The web based portals are highly customized and feature TreeHouse Interactive’s exclusive multi-tiered architecture which allows for different navigation, features and content to be delivered to different levels of partners such as silver, gold or platinum. The most complete PRM solution available, Reseller View also provides automated application management, deal registration, lead distribution, contract management, MDF/coop management, special pricing approvals comprehensive reporting functionality, portal analytics, international character support, training and certification modules, FAQ module, where to buy/dealer locator, and marketing automation/communication all in one tool.

“We are very excited to announce the integration of Reseller View PRM with Oracle CRM On Demand,” said Erich Flynn, CEO, TreeHouse Interactive. “This will allow customers to deliver world class partner portals to their partner networks, benefit from the automation and information that PRM provides, while leveraging their CRM infrastructure investment in Oracle CRM On Demand. Rackable’s implementation of the combined products is proof that, in order to increase channel revenue, companies must improve the integration between their internal processes and their partner networks globally.”

TreeHouse will demonstrate the integration of Reseller View PRM and Oracle CRM On Demand at Oracle OpenWorld® 2008 in the Solutions Pavilion SP-21, booth #1902, September 21-25 at Moscone Center in San Francisco.

About TreeHouse Reseller View PRM
TreeHouse Reseller View PRM provides organizations the scalability required to treat their partner networks like their internal sales teams. It is the only multi-tiered PRM solution available that allows different navigation, features and content to be delivered to different levels of partners. Reseller View is also the most complete and customizable solution, allowing companies to develop multi-tier web portals that are consistent with their branding and design.

About the Oracle PartnerNetwork
Oracle PartnerNetwork is a global business network of more than 20,000 companies who deliver innovative software solutions based on Oracle software. Through access to Oracle’s premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today’s global economy. Oracle partners are able to offer their customers leading-edge solutions backed by Oracle’s position as the world's largest enterprise software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle qualify for the Certified Partner levels.

About TreeHouse Interactive
TreeHouse Interactive is the first company to deliver an enterprise-class suite of software-as-a-service (SaaS) CRM solutions designed for companies who sell through the channel. TreeHouse products include partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. The company’s products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, even when executing the most complex actions. As a result, customers enjoy much faster implementation rates, time to revenue and ROI. For more information visit

Treehouse Interactive
Denise Nelson, Ventana PR for Treehouse