Shana Larson with PrimeSource Real Estate Provides Her Clients with Custom IDX Search Tools on Her Website

IDX Broker saves both Larson and her clients’ time by increasing efficiency of the property search process and increasing online visibility of Larson’s listings.

Eugene, OR, September 27, 2008 --( The most recent real estate professional to choose IDX, Inc. to provide a custom IDX tools for searching properties on the local MLS is Shana Larson with PrimeSource Real Estate, LLC. Based in Altamonta Springs, Fla., Larson is a member of the Mid Florida Regional MLS (MIDFL) and her clients can now easily browse thousands of property listings and use custom search functions to narrow down their results. IDX Broker gives Larson complete control over the look of her website and the features on it, all of which can be controlled through an administrative log-in.

What makes this custom IDX solution different from other products on the market is its ability to extract raw listings data from MIDFL and seamlessly incorporated into Larson’s site without the need to use frames. Larson has complete administrative control to decide which categories will be displayed on the search function and what her website will look like by editing her custom CSS and global wrappers. These customization options allow Larson to keep her branding throughout all the pages on her website and create a truly homogenous feel for her clients performing a property search.

Larson has utilized IDX broker’s ability to create custom XML codes for her listings on REFSN, Google Base, trulia, Zillow, Homescape, Live Deal, hotpads, City Cribs, prop smart, oodle, Gumiyo, Luxury Homes, and RSS Feed in order to increase the visibility of her listings on the internet. IDX Broker also gives Larson the option to create dynamic title tags for each page of her listings to increase the chances of her listings being picked up by a major search engine. All of these custom IDX solutions working together help Larson to fun her business more efficiently, allowing her more time to work with her clients one-on-one and provide them a truly personalized experience.

About Shana Larson
“Shana began her Real Estate career in 2004. Shana's dedication to her clients is what propelled her forward down the path of success to established PrimeSource Real Estate LLC., her own Real Estate Company. Shana is married to David, who is a Certified Residential Contractor who also owns his own company PrimeSource Contractors LLC. They work together building, developing subdivisions, buying, selling, renting, leasing, and property management. Shana and David also own and manage several properties throughout Seminole, Orange and Volusia Counties. Shana's in-depth training includes special Real Estate courses such as Real Estate Practice, Economics, Financing, Legal Aspects, Real Estate Appraisal, New Construction, Real Estate Investments, Business Planning, Exchanges, Taxation, and Creative Financing. Additionally, Shana has attended The Leaders Choice for Top Producers 9 wk seminar. Shana has completed GRI Course 1 and Course 2 (Graduate Realtor Institute Program). Shana is a designated Realtor® and member of the following Affiliations: Orlando Regional Realtor®, Association (ORRA), National Association of Realtors® (NAR), Florida Association of Realtors® (FAR).”

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit

IDX, Inc.
Christina Anderson