Liberator to Help “Shape” Oscar Night and Grammy Parties - Oscar/Grammy Gift Bags

Smyrna, GA, March 02, 2005 --( Liberator, the world’s foremost designer of bedroom adventure gear, has joined the elite handful of companies invited to fill celebrity gift bags at two of the most prestigious events associated with the 2005 Academy Awards and Grammy Awards presentations.

Fresh from a critically acclaimed “supporting” role in the blockbuster hit “Meet the Fockers”, Liberator’s patented Shapesä will appear in gift bags presented to Academy Award winners and nominees at the 15th Annual Night of 100 Stars Gala Oscar party and the Grammy Awards MusiCares Foundation’s Person of the Year Banquet Honoring the Beach Boys’ Brian Wilson.

In recent years entertainment industry award-ceremony “gift bags” have grown far beyond their roots as small lagniappes bestowed on presenters and winners.

Thought the contents of the “bags” are kept more-or-less secret until after the various events and parties, 2004 saw celebrities take home everything from Dior originals to Hermes cashmere, Baccarat Crystal, home-theatre equipment, La Grande Dame Veuve Clicquot champagne and vacations at exotic resorts.

“Gift bags have become an integral part of the overall story and event tries to tell,” says one prominent event manager. “It’s like Christmas…I’d imagine that even the richest person in the world still celebrates Christmas and still gets excited by being gifted and being appreciated.”

“We were honored and flattered, and quite honestly surprised to be invited to participate in the Night of 100 Stars and the MusiCares Foundation’s tribute to Brian Wilson,” said CEO Louis Friedman of OneUp Innovations, developer of Liberator Shapes.

“These invitations are more than a tribute to the unique and fun nature of our products,” Friedman added. “They are also a validation of our belief that a product used during intimate encounters, be it a bottle of Dior perfume or a Liberator Shape, should be designed with flair and crafted with care from the finest materials available.”

Held at the Beverly Hills Hotel and produced by super-agent Norby Waters, the Night of 100 Stars has been a pre-eminent après-Oscar gala since its inception. The Grammy Awards MusiCares fundraising dinner honoring Brian Wilson and supporting the Foundations’ financial assistance program, will take place February 11th at the Hollywood Palladium.

About Liberator
Liberator is a patented prop-positioning system presently available in 4 varieties: Wedge, Ramp, Stage and Cube. They can be purchased directly from Liberator via their websites or through a variety of retailers around the country. Retail prices start at $65. For more information visit or call 1 866 542 7283.

About One Up Innovations Inc.
OneUp Innovations, LLC manufactures the world’s foremost line of high-style positioning platforms to enhance sexual variety and pleasure for healthy adults, allow proper alignment for couples attempting to conceive, and enable person suffering from certain disabilities to enjoy satisfying conjugal relations.
The Atlanta, Georgia based company was established in 2000 and now employs roughly a hundred and fifty people. Their products are entirely American made and regularly exported to over 30 countries.