Manchester, United Kingdom, October 01, 2008 --(PR.com
)-- Manchester’s Rattle PR is providing online PR support for a new range of sexy shapewear designed by Gok Wan exclusively for Simply Yours.
The range was launched at the end of August. Rattle’s brief is to use online PR to help drive traffic to www.simplyyours.co.uk where Gok’s shapewear range is available.
Rattle’s appointment is specifically to provide online support for the range and does not affect the role of Chase PR, the London-based firm who continue to work with Simply Yours on a retained basis.
Rattle PR managing director Nigel Hughes is leading a three strong team on the project, reporting to Simply Yours brand marketing manager Jo Cartwright.
Gok Wan’s underwear collection comprises 11 lingerie lines and is inspired by classic shapewear from the 1940s and 1950s. As well as designing the range, the fashion stylist and TV presenter is working with Simply Yours to promote it through PR and online activity.
Jo Cartwright said: “This is a really exciting project for Simply Yours and Rattle clearly outlined to us how an online PR campaign could add to our existing marketing activities, delivering tangible results that can be easily measured.”
The Simply Yours brand is owned by Manchester-based J D Williams & Company Limited, the UK's leading direct home shopping company, operating over 20 successful catalogue brands.
Other Rattle PR clients include Taylor Wimpey, Connexions Cheshire & Warrington and the Federation of Small Businesses.