Exhibit Associates Completes Permanent Installations for Horseshoe Casino Properties

Dallas, TX, October 02, 2008 --(PR.com)-- Exhibit Associates, a Dallas based exhibit and environmental branding company, announced its completion of two installations at Horseshoe Casino properties. Horseshoe Casino, a subsidiary of Harrah’s Entertainment, wanted to create a branded wall environment to showcase the history and legacy of the Binion family and the “World Series of Poker” for the Bossier City property and the newly branded Southern Indiana Property. The display walls lined casino entryways with display elements, famous quotes and memorable moments in Horseshoe Casino’s history. “The history display was excellent, it helped establish the brand and mission of Horseshoe, it gives a sense of pride to visitors and employees,” said Jared Rapier, Advertising Manager for Horseshoe Casino, Southern Indiana.

Exhibit Associates worked with Horseshoe’s agency to complete the design and fabrication of the display wall with dimensional cutouts, stand-off panels, 3D signage, lightbox graphics and LCD monitors with looping content. Steve Kinder, President of Exhibit Associates, stated that “it was a unique and innovative approach to integrate the historical content with a marketing message, to take a history timeline display to another level as a marketing and branding piece.”

The 100’ wall was designed to welcome visitors as they enter the casino area of the hotel. “The display was created to remind the customers that Horseshoe Casinos focus on quality and eventful experiences,” stated Kinder.

About Exhibit Associates:

Based in Dallas, Texas, Exhibit Associates is a display and exhibit solutions company. They help companies achieve their branding and marketing goals by providing such options as trade show booths, exhibit walls, kiosks, permanent rooms, and much more. Exhibit Associates has been in the Trade Show and Exhibit industry since 2003 and has worked with companies all over the United States. Exhibit Associates challenges average with unique designs and quality products and services. For more information, visit www.Exhibit-Associates.com.

Exhibit Associates
David Richardson