Charlotte, NC, October 02, 2008 --(PR.com
)-- Henry V, a communications agency specializing in live events and experience marketing, has won a Gold Award in Corporate EVENT Magazine’s Fifth Annual Corporate EVENT Awards competition. Henry V’s creative development and execution of the KEEN, Inc. Hybrid.STAND Campaign received international recognition for Best Road Show/Multi-Venue Event.
The KEEN Hybrid.STAND Tour visited 50 universities nationwide and was designed to inspire and reward ideas and actions supporting sustainability. Key to the program were student Brand Ambassadors who were recruited, trained and supported by Henry V with one-on-one coaching, on-site assistance and their very own Event-in-a-Box. Each box came equipped with posters, brochures, print/web ads, KEEN product and complete event instructions. As part of the campaign, a 30 minute documentary featuring individuals who exemplify environmental stewardship was created by Henry V and shown on each campus.
“KEEN’s idea of using their brand to motivate people to support the environment was just brilliant,” said Katja Asaro, Managing Director of Henry V. “They personally touched thousands of students across the country, and tens of thousands on-line, with a great message to stand up, out and for sustainability. We believe in that message, too, so it was an honor to create and produce the mobile STAND campaign.”
Established in 2004, the Corporate EVENT Awards honor excellence in event-marketing strategy from agencies and businesses worldwide. One Judges’ Choice Award and multiple Gold and Silver awards are offered in up to 11 categories. Winning entrants receive a custom trophy, and winning designs are showcased in a feature article in the fall 2008 issue of Corporate EVENT and at www.ExhibitorOnline.com.
Henry V, the Northwest’s largest full-service communications agency, specializes in live events and experience marketing. For 30 years, the company has served many of the nation’s largest and most successful corporate accounts — including adidas America, Freightliner, The North Face, Microsoft and a major microprocessor manufacturer. By combining decades of expertise with environmental passion, Henry V practices sustainability in both daily business operations and in the annual creation and execution of hundreds of events.
For more information about Henry V’s range of services, contact Katja Asaro, CMP, by phone at 503.546.6450 or 877.4MEETING or email her at katja@henryVevents.com