Rochester, NY, October 09, 2008 --(PR.com
)-- VisualDxHealth, a leading online skin health destination featuring the largest consumer-facing database of expert-edited medical images, today announced a partnership with Healthline Media Network, the second largest health information Web network. In joining the Healthline Media Network, VisualDxHealth will be able to leverage the HealthSTAT On-Demand application within its Web site to help businesses effectively and efficiently reach more than 500,000 monthly users in real time and within the context of their health information search. Logical Images joins a growing network of high-quality health care content providers that collectively attracts more than 16 million visitors a month through the Healthline search platform.
Developed by the health care experts at Logical Images, Inc., VisualDxHealth is a trusted online source of information with the best medical image collection related to skin health on the Web. VisualDxHealth provides consumers with high-quality images and current health information on more than 190 skin diseases and conditions ranging from acne to zoster. HealthSTAT (Semantic Taxonomy Ad Targeting) utilizes Medically Guided™ semantic search technology to understand medical terms, synonyms, and relationships within the health content on a partner's Web page, uncovering a deeper set of contextually relevant advertising opportunities than any other network. By using HealthSTAT, businesses are assured their message receives the benefit of direct, relevant association to the medical condition the consumer searches in real time.
“As more adults research health information online before consulting their doctors, it is important to provide them with the most accurate sources of information,” said Josh Pierry, director of interactive marketing at Healthline Networks. “Placing strategically targeted marketing campaigns adjacent to health content engages VisualDxHealth users with additional sources of relevant information, enabling them to make more confident, informed decisions about their health.”
The Healthline Media Network is comprised of Web sites in a variety of health vertical categories including a network of quality health information publishers, such as USNews.com, Britannica.com, and Health.com. The search platform includes a terminology database of over one million medical terms and consumer-friendly synonyms, as well as 70,000 medical concepts that include diseases, conditions, causes, symptoms, diagnoses, treatments, and other medically relevant attributes.
“We provide VisualDxHealth users with high-quality, current health information on a variety of health topics,” said Rory Burrill, director of consumer health at Logical Images. “HealthSTAT provides us with a robust search and navigation platform that allows Logical Images to continue to offer innovative products and improve the marketability of VisualDxHealth.”
VisualDxHealth is an award-winning and growing health resource that connects consumers with specialized skin health information. VisualDxHealth is changing the Web health experience for learning about skin health, following the tenet that images combined with content transmit knowledge more efficiently than words alone. VisualDxHealth is created and managed by medical specialists focused on skin health. The site provides images, overviews, self-care recommendations, and treatment information on over 200 skin health-related topics. For additional information on VisualDxHealth, please visit www.visualdxhealth.com.
Healthline Networks is a leading provider of intelligent health information services, enabling more than 25 million consumers a month to make more confident, informed health care decisions. The company's proprietary consumer health care taxonomy, the largest of its kind, powers a suite of intelligent health search, content, and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network of trusted destination sites that includes publishers, portals, search engines, employers, and health plans. Headquartered in San Francisco, Healthline is backed by Aetna, GE/NBCU, JHK Investments LLC, Kaiser Permanente, Mitsui & Co., Ltd., Reed Elsevier, U.S. News & World Report, and VantagePoint Venture Partners. For more information, visit www.healthline.com.
About Logical Images
Based in Rochester, NY, Logical Images develops visual health care tools to elevate diagnostic accuracy, enhance medical education, and heighten patient knowledge. Logical Images is a company of digital imaging experts, leaders in computer-based design and knowledge management, skilled image archivists, and practicing physicians. The company’s products include VisualDx, a visual diagnostic decision support system, and VisualDxHealth, an online skin health and wellness resource located at www.visualdxhealth.com. Logical Images has developed the most comprehensive digital medical image library with over 50,000 images including all age ranges and skin types. This extensive collection is the foundation for both the VisualDx professional tool and the VisualDxHealth consumer tool – designed to speed disease recognition for faster, more accurate decision making and patient understanding. www.logicalimages.com