Glomera 2.0 - the New Service and the New Portal Are Now Fully Up and Running

Glomera is the media platform allowing companies, professionals and publishers to autonomously create, manage and customize their own interactive web TV.

Turin, Italy, October 16, 2008 --( is the new portal of Glomera, the platform allowing the creation and management of interactive web TVs. With Glomera’s features creating your own web TV is just a few clicks away.

Small publishers, SMEs, production houses, independent producers and video bloggers: everybody can create their own Web TV and can choose the style and layout details of both interactive boxes and TV player, in order to integrate them in every website. Glomera enables companies to interact in real time with their end-users, enhancing retention for both old and new customers. Glomera is as simple and funny as a game, and does not requires technical skills.

No limitations apply to the channels that can be activated. With Glomera everyone can create their own Web TV for free, whereas a premium account is available for on-line purchase on the website for a monthly fee of 199 €.

Customizing a Tv channel is even simpler, with multiple options to choose from – live and prerecorded broadcast, scheduled and on demand. Each video can be matched with other information of any kind – text, pictures, links, and downloadable files. In addition, Glomera users can manage not only their web TV channel, but also the related community – they can share and exchange video clips, with a further possibility for registration and retention of visitors directly from their own website. This system leads to the creation of social networks that include not only users but also video producers.

Channels are available on the website for on-line purchase at extremely competitive price in order to allow the gradual growth of on-line business – the interactive web TV service has to be within everybody’s reach.

According to the European Interactive Advertising Association, 16-24 year olds are now accessing the internet more frequently than they are watching TV – 82% of this younger demographic use the internet between 5 and 7 days each week and almost half (48%) claim their TV consumption has dropped off as a direct result of the internet. The number of people watching TV, film or video clips online at least once a month has grown a massive 150% since 2006. Social networking continues to be all the rage with 42% of internet users now communicating via social networking sites at least once a month, putting it in third place (behind only search and email) in terms of most popular online activities.

Glomera aims to support video producers and distributors developing new strategies – in fact real-time statistics consent continuous monitoring of the visits to the channel, so that users can adapt their programming according to their viewers.

Glomera is the media platform allowing companies, professionals and publishers to autonomously create, manage and customize their own interactive web TV. They can create their programme schedules to broadcast live and recorded videos, 24/7. It is possible to match each video with related interactive boxes which foster user interaction. The web 2.0 principles encourage the creation of web communities. The channels include flash player and interactive boxes and can therefore be embedded in many portals allowing a viral spread in the net. Detailed statistics enable real time monitoring of the number of users connected to the channel and the popularity rating of broadcast contents.

Dario Cracco