ActionCOACH Founder and CEO Brad Sugars Urged Thousands of Business Owners to See Opportunity in the Current Economic Crisis

“Business owners can find many opportunities even in the midst of this deep economic winter.”

Las Vegas, NV, October 17, 2008 --( In response to the current economic upheaval in world markets, ActionCOACH founder and CEO Brad Sugars held a webinar to discuss the tremendous opportunities that still exist in the midst of what he described to be a long economic winter.

With an attendance of 2,134 business owners and professionals from around the world, the webinar focused on finding opportunity in the middle of the present economic turmoil.

As part of his presentation, Sugars described how he started ActionCOACH in the middle of a recession in Australia, and how his expansion plans into Indonesia coincided with the Asian “meltdown” in the late 1990’s.

Today, ActionCOACH is the world’s number one business coaching firm, and during the webinar, Sugars explained how successful business people see events differently than other people do.

To better explain the business cycle, Sugars likened marketplace ups and downs to the four seasons and urged business owners to learn important lessons from a farmer’s life.

“There is an important and fundamental lesson to be learned from farmers. In autumn, they start pruning – they start cutting back. At the same time, it is important to remember that they don’t start cutting the branches away,” he said. “The reason we are facing this crisis is because we did not do the right things in the autumn of this turmoil- we did not cut back when we needed to and allowed this crisis to escalate.”

He used this metaphor to show that while some parts of the world were in an economic autumn or winter, others were in a spring or summer.

“The United States is in winter and will be facing blizzards and snowstorms – the country is in for a long winter,” he said. “The United Kingdom is in its autumn, but there are many other places in the world that are less affected by this crisis and that are doing very well.”

Commenting on the recent spur of events in the banking sector, Sugars pointed out how this whole situation is currently being misconstrued as a recession – when it really is a liquidity crisis.

“Many business owners are going through this severe credit crunch for the first time, and it is important to look forward – not backward,” he said. “It is important to understand how we got into this situation before we can do anything about it.”

Sugars also urged business owners to become more global in their thinking.

“If business is not good where you operate – then move it to someplace where opportunities and markets are relatively more favorable,” he said. “We live in a global marketplace – you can do business online. All it takes is looking for the right opportunity and taking advantage of that opportunity to succeed.”

In the middle of the stock market collapse, Sugars’ webinar came as a refreshing, positive and insightful analysis of the current economic scenario and how it can be turned into a positive situation for businesses all over the world.

ActionCOACH is the world’s number one business coaching firm, with more than 1,000 offices in 26 countries. To learn more, go to

Jodie Shaw
5781, S. Fort Apache Rd.
Las Vegas, NV- 89148