Arresting the Killers in the Community

Massapequa, NY, October 18, 2008 --(PR.com)-- Neero & Ana, the premier manufacturer and supplier of gracefully refined satin bedding/beauty products has turned its attention to fighting the killers preying upon African Americans in the NY Tri-state area; killers such as: heart disease, breast cancer and HIV/AIDS. In a new partnership with WRKS, 98.7 KISS FM radio station in New York, Neero & Ana has committed to helping the station’s philanthropic arm-the KISS Cares Foundation, focus on community health issues. The station has done a remarkable job in linking municipal and private organizations together to help build awareness about preventable fatalities related to health.

Pledging a full 15% of corporate partnership dollars back to the KISS Cares Foundation, Neero & Ana is on board to raise awareness and make a difference. “The diseases which riddle our communities can be prevented with resources, knowledge and hope”, says Doreen Motton, President/ CEO of Neero & Ana. African Americans make a huge impact on this economy and we need to ensure that we remain healthy to keep that going. KISS FM has always been an outreach source with integrity and an ear for knowing the issues of importance. We’re proud to partner with them. ”, Motton continues.

Neero & Ana has ongoing partnerships with a number of charity organizations and is able to give back from the sales of their anti-aging, hair repairing satin products. Even though consumers have fewer disposable dollars these days to dedicate toward beauty services, the company’s satin pillow case line appears to have gained momentum despite pinched pocketbooks. It is also a preferred product among cancer patients with its moisture enriching benefits.

As October is national Breast Cancer Awareness month, much of Neero & Ana’s monetary commitment and sponsored messages will benefit the American Cancer Society’s, Making Strides Campaign. According to the American Cancer Society, African American women are more likely to develop and die from cancer than any other racial or ethnic group. The death rate for cancer among African American males is about 37% higher than among white males; for African American females, it is about 17% higher.

The lush line of satin pillow case products can be found online (www.neero-ana.com), in national retailers and have received rave reviews from beauty experts and celebrities alike. By using code: KISS, 15% will be deducted from all purchases made online to help offset squeezed beauty budgets. This initial partnership is scheduled to last until early December 2008. Additional information about the partnership promotion can be found on the 98.7 Kiss FM website (www.98.7kissfm) or by logging onto: www.neero-ana.com.

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