Encodex to Launch the Energy Expert at the Ecommerce Expo London Olympia

Allow your users to compare energy usage using Europe’s largest database of electrical goods.

London, United Kingdom, October 22, 2008 --(PR.com)-- www.encodex.com

Encodex, the leading international provider of structured, standardised product information for electrical goods and appliances, today announces the launch of its new tool, the Encodex Energy Expert.

Encodex Energy Expert

Over a third of Brits who say they will buy electronic gadgets as Christmas presents will buy energy efficient versions, according to new research carried out by the UK’s leading organisation tackling climate change through energy efficiency - Energy Saving Trust.

For retailers preparing for the festive season, this is the right time to go green.

The Energy Expert is an online calculator that assists the consumers in calculating the energy usage of their appliances. It is also a tool for the retail industry to promote energy efficient products.

With increasing electricity costs, lowering the power consumption of electrical devices is becoming more important to the customers.

Every device has a different consumption value. Even A+ energy efficient devices have differing power consumptions and therefore an impact on the customers’ annual budget.

As brand new products are added on a daily basis, the “Encodex Energy Expert” allows retailers, e-tailers and comparison sites to comprehensively inform their customers about the following key home appliances:

· Panel TVs
· Fridges
· Freezers
· Washing machines
· Tumble dryers
· Dishwashers
· DVD Players

The Encodex Energy Expert combines browsing products with a customised calculation of running costs in an intuitive user interface.

Users can therefore identify and benchmark adequate and cost efficient products to support the purchasing and sales process.

Key Features
· Contains the latest models being sold with up to date sale prices
· Compare efficiencies and energy costs for different models to encourage customers to upgrade
· Electricity costs and consumption units can be customised by each customer
· Standard costs of energy companies can be pre-programmed
· Runs on all Internet browsers and no installation is necessary

Visit them at the Ecommerce Expo in London Olympia www.ecommerceexpo.co.uk/edex

GfK Encodex
Ayo Adegbaju
0870 603 8100