President and CEO of Gibson International Enhances His Real Estate Website with Custom IDX Broker Software

A custom IDX solution helps to personalize Gibson’s site and saves both realtors and consumers time.

Eugene, OR, October 22, 2008 --( IDX, Inc. is happy to announce the addition of the Gibson International realty team to the growing database of real estate professionals electing custom IDX Broker software to make the MLS search on their website easier to use for their clients. Lead by President and CEO Scott Gibson clients visiting the Gibson site can now search hundreds of listings and details from the Combined L.A./Westside MLS (CLAW). The custom IDX solution that Gibson selected is able to extract the raw data from CLAW and format it to be displayed as an integrated part of Gibson’s site.

Gibson’s clients can now browse CLAW properties using five different search methods, each with their own unique benefits: basic, advanced, map, address, and listing ID. The interactive map search allows users to view the property pinpointed on a street, satellite, or terrain map powered by Google maps and allows the user to view surround properties for sale as well as nearby major roads, landmarks, and other cities to help the client to really visualize what it would be like to live in the area. Gibson’s site also features IDX search tools, giving clients a wealth of resources including prominently displayed pictures of the property and an expansive and easy to access photo gallery.

IDX Broker provides tools to Gibson that help him manage his site more efficiently and increase the visibility of his listings in the online community through the use of an administrative log-in. Here, Gibson can control every aspect of his website including the look and integration of the IDX software with the use of custom CSS and wrappers. He can also create dynamic title tags for each of his listings that increase the likelihood of his listings being picked up by a major search engine and generate custom XML codes in order to syndicate his listings to popular real estate website such as Google Base and Zillow.

About Scott Gibson
“Scott Gibson was born and raised in Southern California. Upon graduating from UCLA with a BS in Political Science in 1978, Scott entered real estate sales on the Westside of Los Angeles. In 1983, Scott entered the management ranks and eventually bought his own real estate business in 1988, which included escrow and mortgage. After weathering the early 90’s, Scott sold his business to Prudential California Realty and went back to managing branch offices, eventually rising within the ranks of that company to an executive vice president position upon the merger of the two largest companies in the nation, the Jon Douglas Company and Prudential California Realty. In 1997, the Jon Douglas Company was acquired by then HFS (to become Cendant then Realogy), with Scott assuming Regional Vice President duties of the Westside of Los Angeles 22 offices including Beverly Hills, Malibu, and Montecito/ Santa Barbara under the Coldwell Banker name. Scott quickly rose through the ranks in the new company assuming the general managership of all of Southern California’s 120 offices, then becoming President of Los Angeles and its 23 billion in sales, eventually moving east to work for the parent company, NRT/Cendant on a national basis, running the Northeast region and five operating companies from Boston to Palm Beach. Scott’s many achievements include developing the award winning Concierge service, developing strategies for the real estate offices of the future, initiating management development programs, and developing innovative technologies designed to create a better and more efficient way for real estate to be bought and sold. Scott has been married 26 years, has three girls, and a grandson with another on the way. As an active outdoorsman, Scott has successfully participated and coached both in baseball and basketball. Scott currently resides on the Westside of Los Angeles.”

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit

IDX, Inc.
Cara Anderson
PO Box 71866
Eugene, OR 97401