Winner of 11th Annual Dead Radio Contest Announced
Oink Ink Radio, a bi-coastal radio advertising agency, has announced the winners of its eleventh annual Dead Radio Contest. This year’s winner is Phil Davies of Door Number 3 in Austin, TX for a spot written for Southwest Airlines. To hear the winning spot, go to www.38greene.com and click on the "Client Log-In”. Enter: Job ID: deadwinner Password: deadwinner.
New York, NY, October 25, 2008 --(PR.com)-- Oink Ink Radio, a bi-coastal radio advertising agency, has announced the winners of its eleventh annual Dead Radio Contest.
The contest seeks to bring back to life radio ads that were killed by agency clients before production. Each year Oink Ink solicits scripts from around the globe and the entries are judged by a panel of industry professionals. The team at Oink Ink Radio produces the winning script and treats the winner to an all-expense-paid trip for two to participate in the spot's production. Several recent Dead Radio winners have gone on to air by clients who had a change of heart once they heard their spot produced. A few have even gone on to win prestigious industry awards such as Radio Mercury Awards and even a 2008 Cannes Lion.
This year’s winner is Phil Davies of Door Number 3 in Austin, TX for a spot written for Southwest Airlines.
Mr. Davies chose Oink Ink’s New York facility to have his script produced. The company also has a studio in Venice, California. “I’ve always liked the Southwest spot because it reflects the light-heartedness, creativity and uniqueness of the brand.” said Davies. “The Dead Radio Contest has a strong indie-like following within the industry. Winning it is an honor I’m very proud of.”
The :60 spot entitled “Paged,” takes place in an airport terminal. Various public address announcers page passengers such as “Oliver Flightserful” and “Ben Delayed” and others ironically named for unpleasant traveling experiences, even “Wilma Luggageshowup”. The voice over states that, “Traveling can be hard”, but then goes on to state that Southwest Airlines is making it easier with kiosks and online ticketing. "The cleverness of the writing allowed for fun sound design opportunities" says Oink Ink mixer Corey Bauman. “We thought the more realistic the environment, the more compelling the message.”
“It went as great as any session I’ve ever been a part of,” said Davies. “The spot was a lot of fun to put together, and I think we produced an exceptional ad.”
Honors also go to David Eastman, The Richards Group who was awarded the silver prize for his script for Bill Me Later. Brad Lane, KSTP-AM/Hubbard Broadcasting took the bronze for a script written for Surdyk’s.
For further information visit oinkradio.com or call 800-776-6465.
**To hear the winning spot, go to www.38greene.com and click on the "Client Log-In”. Enter: Job ID: deadwinner Password: deadwinner.
###
The contest seeks to bring back to life radio ads that were killed by agency clients before production. Each year Oink Ink solicits scripts from around the globe and the entries are judged by a panel of industry professionals. The team at Oink Ink Radio produces the winning script and treats the winner to an all-expense-paid trip for two to participate in the spot's production. Several recent Dead Radio winners have gone on to air by clients who had a change of heart once they heard their spot produced. A few have even gone on to win prestigious industry awards such as Radio Mercury Awards and even a 2008 Cannes Lion.
This year’s winner is Phil Davies of Door Number 3 in Austin, TX for a spot written for Southwest Airlines.
Mr. Davies chose Oink Ink’s New York facility to have his script produced. The company also has a studio in Venice, California. “I’ve always liked the Southwest spot because it reflects the light-heartedness, creativity and uniqueness of the brand.” said Davies. “The Dead Radio Contest has a strong indie-like following within the industry. Winning it is an honor I’m very proud of.”
The :60 spot entitled “Paged,” takes place in an airport terminal. Various public address announcers page passengers such as “Oliver Flightserful” and “Ben Delayed” and others ironically named for unpleasant traveling experiences, even “Wilma Luggageshowup”. The voice over states that, “Traveling can be hard”, but then goes on to state that Southwest Airlines is making it easier with kiosks and online ticketing. "The cleverness of the writing allowed for fun sound design opportunities" says Oink Ink mixer Corey Bauman. “We thought the more realistic the environment, the more compelling the message.”
“It went as great as any session I’ve ever been a part of,” said Davies. “The spot was a lot of fun to put together, and I think we produced an exceptional ad.”
Honors also go to David Eastman, The Richards Group who was awarded the silver prize for his script for Bill Me Later. Brad Lane, KSTP-AM/Hubbard Broadcasting took the bronze for a script written for Surdyk’s.
For further information visit oinkradio.com or call 800-776-6465.
**To hear the winning spot, go to www.38greene.com and click on the "Client Log-In”. Enter: Job ID: deadwinner Password: deadwinner.
###
Contact
Oink Ink Radio
Diana Wirzburger
212-334-5800
oinkradio.com
Diana Wirzburger
212-334-5800
oinkradio.com
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