IBS Sneak Peek: Internet Marketing Strategies

Atlanta, GA, October 25, 2008 --( The International Builders Show (IBS) is moving back to Las Vegas in 2009 (January 20-23), and several of Atlanta’s real estate industry experts will be presenting seminars on Internet marketing. If Vegas isn’t in your cards, don’t gamble and miss this IBS sneak peek at what’s new in Internet marketing at the Greater Atlanta Home Builders Association on Wednesday, Nov. 5 from 9 a.m. – noon. This interactive panel will present the latest topics in Internet marketing, with plenty of opportunity for audience participation. Come prepared to ask questions.

The IBS Sneak Peek is presented by:

Kelly Fink, MIRM
Regional Marketing and Internet Director for Bowen Family Homes
Tracking is key to your online success. Kelly will demonstrate how strategic use of unique URLs, banner ads, microsites and referring websites, will help you make effective marketing/budget decisions. Kelly will present a case study on one of Bowen Family Homes’ successful 2008 marketing programs as it relates to tracking and effectiveness.

Carol Flammer, MIRM
President of Flammer Relations & Managing Partner of mRELEVANCE
Learn how to maximize your online presence through social media including online public relations, blogging and other link building techniques. Build strong inbound links, increase keywords and manage your online reputation. When you Google your name, do you like what you see?

Dina Gundersen, MIRM
Marketing Director of Monte Hewett Homes
Why should home builders blog? Learn how to effectively use a blog to communicate to your current and potential homebuyers. Steps to set up, moderate and maintain a blog will be covered.

Mitch Levinson, MIRM
Managing Partner at mRELEVANCE
Effectively evaluate website tracking reports in order to use this knowledge for competitive advantage and increased sales. Identifying return on investment on your entire marketing budget is hidden in your tracking report, understanding how to read these metrics will help you spend your advertising dollars most efficiently.

Registration: $40 for three or more from a Greater Atlanta HBA member company, $50 for a single HBA member, $100 Non-HBA member. Contact Angela Faison to register via email at or phone at 678-775-1441

About mRELEVANCE: mRELEVANCE, LLC, is a public relations, Internet marketing and social media firm designed to meet client needs in a changing marketplace by building online and off line relationships that are relevant to client success. Combining the talents and resources of public relations and social media firm Flammer Relations with the power of Internet marketing services at MLC New Home Marketing, mRELEVANCE implements a combination of traditional PR services and up-to-date Web 2.0 tools (e-mail marketing, search engine optimization, social media and others) to create relevant results for clients.

With offices in Atlanta and Chicago, marketing RELEVANCE can connect your company with buyers and build relevant relationships nationwide. For more information, visit or call 770-383-3360 or 847-259-7312.

“…mRELEVANCE…because all MARKETING should be RELEVANT…”

Carol Flammer