Custom IDX Broker Software Enhances the Real Estate Search on Agent Alicia Ruiz’s Website

A custom IDX solution to speed up the real estate search and saves both realtors and consumers time.

Eugene, OR, October 25, 2008 --( Real estate agent Alicia Ruiz with Coldwell Banker Residential has teamed up with IDX, Inc. to incorporate a custom IDX solution into the property search function of her website to make the process simpler for her clients. Based in La Grange, Ill., Ruiz is a member of the Midwest Real Estate Data MLS (MRED) and her clients are able to search thousands of listings in a seamlessly incorporated format with the use of IDX Broker software. Using Internet Data Exchange (IDX) technology, listing details are extracted from MRED and formatted to Ruiz’s specifications making them easy to search by using custom categories and interactive tools.

Clients of Ruiz now have access to a multitude of search options including basic, advanced, map, address, and listing ID each with their own unique advantages as well as custom IDX tools that allow clients to link quickly to contact the listing agent for more information, schedule a showing, print a flyer, email the property, pinpoint the property on an interactive map, calculate likely mortgage payments, and take a virtual tour. Clients can choose to save their searches and sign up for automatic email updates when properties matching their saved criteria become available on MRED.

Ruiz can edit all of her custom CSS and create custom XML codes for syndication to all the popular real estate search websites through her administrative log-in. It is through this log-in that Ruiz can manage her new leads and view client contact information along with traffic reports detailing which pages of her site are being viewed most frequently. This custom IDX solution offers a plethora of search options for Ruiz’s clients and administrative tools for her in an effort to make the property search process easier and increase sales.

About Alicia Ruiz
“Alicia Ruiz is a native Chicagoan who grew up in the Little Village Community and attended Curie High School. Bilingual, Alicia is fluent in both English and Spanish. Alicia started her real estate career in 2002, after being associated with Rush University Medical Center for 11 years. Alicia's clients are first-time buyers, move-up buyers, seniors, transferees, sellers, Spanish speaking, English Speaking and investors. She has been a Chicago Public School Principal for the Day, an IAR Home Power Mortgage Assistance Realtor, on the Board of directors for Youth Crossroads, is a member the La Grange Business Association, a member of the Metropolitan Leadership Institute - United Neighborhood Organization, a member of National Society of Hispanic MBA's, a member of the West Suburban Chamber of Commerce and the Mainstreet Organization of Realtors. Ms Ruiz belongs to the Multiple Listing Service, National Association of realtors, Illinois Association of Realtors and has been honored by Coldwell Banker as an Outstanding Service Provider. Alicia recently received an Associate in Business Administration from Benedictine University and is currently pursuing her Bachelors in Business Administration from Benedictine where she has been on the Deans List. When she isn't selling real estate or pursuing her degree, Alicia enjoys working out, spending time with her family and dog, traveling, reading, learning, and meeting new people.”

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit

IDX, Inc.
Cara Anderson
PO Box 71866
Eugene, OR 97401