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LicenZing, LLC

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LicenZing, LLC

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LicenZing LLC Tapped as Licensing Agency for Nick Graham's 100 Minute Company

San Francisco, CA, May 26, 2006 --( LicenZing LLC today signed an agreement with 100 Minute Company to be the licensing agent for a selection of the 100 Minute Company brands. The 100 Minute Company brands target a broad range of customers from young men to juniors with distribution ranging from department stores to specialty stores and chains.

100 Minute Company, Nick Graham’s brainchild, reaches into everything from fashion, to music, to film, to books, and everything in-between. Graham established his apparel marketing acumen as founder and CUO (Chief Underpants Officer) of Joe Boxer. With irreverent and colorful advertising, Graham transformed the underwear company into one of America’s most popular lifestyle brands. His creative philosophy and intensity is back with 100 Minute Company.

The 100 Minute Company is a full service brand development and strategic planning company that specializes in the retail sector. The 100 Minute Company creates and develops brands for key retailers, such as nick(it), American Ironic and USUK. The company also owns National Underpants in conjunction with MJC Corp of San Francisco. The company also works with such diverse brands such as Monty Python, Dr Seuss, Durdy Worldwide, and Agent Provocateur to expand their distribution in the US market. Graham also advises domestic and international brands on a wide variety of issues from finance, marketing and design strategies.

“The 100 Minute company is growing its business quickly and we need the assistance of the Licenzing team to develop it further,” says Graham. “Not only does LicenZing have extensive knowledge of the licensing industry, but they also understand my unique marketing approach. LicenZing is a great choice for 100MC to extend its reach and do it with people I can trust.” 

Molly Robbins, President of LicenZing, is thrilled to partner with the dynamic 100 Minute Company. “Nick’s brands meet the consumer’s need for relevant, ahead of the curve fashion. Nick is limited only by the hours in the day - he's got more ideas than most licensees can execute! We will enjoy taking these brands to the next level.” 

LicenZing LLC was founded in 2003 by company president and industry veteran Molly Robbins. Based in the north San Francisco Bay Area, LicenZing LLC has quickly and quietly become THE boutique shop for lifestyle brand licensing. LicenZing specializes in brand licensing, marketing and PR. LicenZing works with a select range of clients in areas such as fashion, surf, music, fitness, yoga and technology.

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LicenZing, LLC
Margaret Bauthier

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