Los Angeles, CA, October 26, 2008 --(PR.com
)-- "Kieran's extensive experience in traditional and nontraditional marketing channels including ecommerce will help us reach customers in new, innovative ways," said Tracy Randall, Chief Executive Officer of Cooking.com. "We expect his leadership to create world-class marketing programs that will drive additional growth for Cooking.com and our partners."
Hannon is a 20-year plus veteran in the marketing and advertising field. Prior to coming to Cooking.com, Hannon was the Executive Vice President of Marketing at Helio. He was responsible for leading the company’s on-line and off-line marketing efforts. Prior to Helio, as RadioShack’s Vice-President of Marketing, Hannon drove the highly successful “Red Chair” marketing campaign. His breadth of experience also includes President of Grey Worldwide in San Francisco.
“I am excited to bring my strategic marketing vision, extensive brand marketing skills and experience to lead marketing efforts in building growth for Cooking.com” stated Hannon. “I am looking forward to building upon our position in the online marketplace by expanding acquisition channels, and delivering inventive marketing services.”
Kieran Hannon also is a Technology Advisory Board member of Enterprise Ireland, a government agency responsible for promoting Irish companies around the world and an Advisory Board member of the Irish Technology Leadership Group. He also serves on the advisory boards of MyReceipts.com (Third Solutions) and GeoSmack.
Cooking.com was founded in 1998 and is based in Santa Monica, CA. As the leading online marketplace for cooks, Cooking.com operates five uniquely branded websites: Cooking.com, FoodNetworkStore.com, StarbucksStore.com, PillsburyStore.com, and BettyCrockerStore.com. Cooking.com offers its customers over 90,000 products for the kitchen as well as recipes, menus, articles and a growing library of user-generated cooking content and online tools. Cooking.com is committed to providing customers with an exceptional experience and was the recipient of the 2008 WebAward Best Shopping Site and 2007 i.Merchant Gold award for overall excellence as an online retailer. Its investors include Azure Capital Partners, Idealab, Clearstone Venture Partners, Starbucks Corp. and ORIX Venture Finance.