Market Woes Got You Down? Makeup Bargains from Blush Cosmetics Help Women Weather the Financial Crisis in Style.
London, United Kingdom, October 28, 2008 --(PR.com)-- The last few months have brought with them a veritable tsunami of disheartening economic news. Plunging markets, declining property values, and dwindling savings accounts have put a damper on the up-tick in consumer spending that usually accompanies the early holiday shopping season.
But despite the fact that most measures of the global economy now seem to presage an extended recession, one indicator will likely defy the downward trend of the market. For a spot of encouraging financial news, keep your eyes on an informal metric that economists and industry insiders refer to as the Lipstick Index.
This measure of market performance demonstrates consumers’ willingness to forego big-ticket purchases temporarily while still splurging on the occasional low-cost mood-lifters, such as lipstick. The Lipstick Index illustrates one increasingly accepted theory of the way that consumers tend to modify their spending patterns in a period of recession.
According to Sarah Robbins, spokesperson for Bobbi Brown Cosmetics, “Makeup is an affordable luxury for women, but it’s also a great pick-me-up.”
Nancy Berger-Cardone, vice president and publisher of Allure magazine, characterizes recession-era makeup splurges as: “discretionary spending that does not feel like discretionary spending,” adding: “They may not buy the dress, they might not buy the shoes, they might not buy either, but they're going to buy the new mascara.”
However, while women are much more likely to opt for a lipstick than to splurge on an LCD flat-panel television in the months ahead, savvy buyers are still on the lookout for makeup bargains. One recent survey of British women found that while most steadfastly refused to cut back on cosmetics purchases during a recession, the majority did plan to seek out more affordable alternatives to their favorite brands.
Some in the cosmetics industry are strategically capitalizing upon the trend behind the Lipstick Index. Up-and-coming discount beauty supplier Blush Cosmetics is one firm that is positioning itself as a go-to source for less expensive cosmetics and beauty accoutrements as consumers ride out the looming recession.
The firm’s website (www.blushcosmetics.com) offers luxury beauty brands such as Estee Lauder, Calvin Klein, MAC and more at up to 75% off department store prices. Frugal shoppers are also drawn in by the site’s standard free UK shipping on orders totaling over £25.
So for women who are looking for a low-cost beauty boost to lift their spirits as the global economy weathers yet another grave crisis, discount beauty suppliers like Blush Cosmetics offer the best of both worlds – the opportunity to stock up on beauty must-haves and save money at the same time. It’s a new twist on the age-old tradition of facing adversity with a smile on your face, updated for the challenges of the 21st century.
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But despite the fact that most measures of the global economy now seem to presage an extended recession, one indicator will likely defy the downward trend of the market. For a spot of encouraging financial news, keep your eyes on an informal metric that economists and industry insiders refer to as the Lipstick Index.
This measure of market performance demonstrates consumers’ willingness to forego big-ticket purchases temporarily while still splurging on the occasional low-cost mood-lifters, such as lipstick. The Lipstick Index illustrates one increasingly accepted theory of the way that consumers tend to modify their spending patterns in a period of recession.
According to Sarah Robbins, spokesperson for Bobbi Brown Cosmetics, “Makeup is an affordable luxury for women, but it’s also a great pick-me-up.”
Nancy Berger-Cardone, vice president and publisher of Allure magazine, characterizes recession-era makeup splurges as: “discretionary spending that does not feel like discretionary spending,” adding: “They may not buy the dress, they might not buy the shoes, they might not buy either, but they're going to buy the new mascara.”
However, while women are much more likely to opt for a lipstick than to splurge on an LCD flat-panel television in the months ahead, savvy buyers are still on the lookout for makeup bargains. One recent survey of British women found that while most steadfastly refused to cut back on cosmetics purchases during a recession, the majority did plan to seek out more affordable alternatives to their favorite brands.
Some in the cosmetics industry are strategically capitalizing upon the trend behind the Lipstick Index. Up-and-coming discount beauty supplier Blush Cosmetics is one firm that is positioning itself as a go-to source for less expensive cosmetics and beauty accoutrements as consumers ride out the looming recession.
The firm’s website (www.blushcosmetics.com) offers luxury beauty brands such as Estee Lauder, Calvin Klein, MAC and more at up to 75% off department store prices. Frugal shoppers are also drawn in by the site’s standard free UK shipping on orders totaling over £25.
So for women who are looking for a low-cost beauty boost to lift their spirits as the global economy weathers yet another grave crisis, discount beauty suppliers like Blush Cosmetics offer the best of both worlds – the opportunity to stock up on beauty must-haves and save money at the same time. It’s a new twist on the age-old tradition of facing adversity with a smile on your face, updated for the challenges of the 21st century.
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Contact
Blush Cosmetics
Darren Gutteridge
02077080040
www.blushcosmetics.com
Darren Gutteridge
02077080040
www.blushcosmetics.com
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