Chris McAroy with RE/MAX Eastern, Inc. Simplifies the Real Estate Search for His Clients by Incorporating a Custom IDX Solution

IDX Broker allows McAroy the ability to manage the look of his website and create a truly custom search experience for his clients.

Eugene, OR, October 30, 2008 --( IDX, Inc. is pleased to welcome Chris McAroy with RE/MAX Eastern, Inc. to its growing list of real estate professionals customizing the property search of their real estate website with custom IDX Broker software. The innovative Internet Data Exchange (IDX) technology makes it possible to extract raw listing data from McAroy’s MLS TREND and format it to appear as an integrated search function on his website. McAroy’s clients can now easily browse thousands of up-to-date properties on TREND and simply create customized searches using predefined categories to narrow down their results.

Custom IDX tools that link clients to contact the listing agent for more information, schedule a showing, print a flyer, email the property, pinpoint the property on a virtual map, calculate likely mortgage payments, and take a virtual tour are easily accessible as well as access to a prominently displayed photo and gallery. McAroy’s clients can now use a multitude of custom defined search categories such as area, attic, garage, school district, parking, roof, fireplace, and house style to ultimately find their ideal property. Clients opting to save their search criteria can signup to receive automatic email updates when properties matching their specifications become available on TREND.

IDX Broker gives McAroy complete control over the functionality of his website by allowing him to edit his custom CSS and HTML wrappers so that his unique branding is maintained throughout the site and helping him to keep tabs on his operational efficiency with the use of detailed traffic reports and a new lead management section. These features are avalible exclustively to McAroy via an administrative log-in and house a plethora of ways to customize his site and increase his listings visibility on the internet. One of the ways he can increase the chances of his listings being picked up by a major search engine is through the use of dynamic title tags which distinguish one listing from another in the eyes of the search engine.

About Chris McAroy
“Chris McAroy was born and lived in Philadelphia for 20 years where he graduated from Father Judge High School. He currently calls Huntingdon Valley home with his wife Christine and son Dylan. He has been a real estate agent since 2002 and specializes in residential and investment properties in Philadelphia, Bucks and Montgomery counties. He is a PA and NJ Licensed Realtor, member of the National Association of Realtors, member of the Bucks County Association of Realtors, graduate of the Schlicher Kratz Real Estate School.”

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 225 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit

IDX, Inc.
Cara Anderson
PO Box 71866
Eugene, OR 97401