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Reading Room Drives Škoda’s Online Marketing Campaign Forward and Wins Prestigious Award


Škoda’s UK consumer website, created by Reading Room as part of its online marketing campaign, has been voted ‘Motor Manufacturer Website of the Year’ at the Auto Trader Click Awards 2008.

London, United Kingdom, November 01, 2008 --(PR.com)-- The awards ceremony, held at London’s Park Lane Hotel on 16 October, celebrated best practice in website usability amongst the motor industry.

Voted for by over 600 motorists who had just bought or were thinking about buying a new or used car, the users analysed more than 60 of the UK’s top motor manufacturer, dealer group and car supermarket websites. Each website was judged on a range of criteria which included measuring the quality of the customer service online; website design; the use of animation and engagement with the customer; ease of navigation; and the search tools and features available.

As well as winning the top award, Škoda was also highly commended in the ‘Best Motor Manufacturer Home Page’ and ‘Best Motor Manufacturer for Purpose Intent’ categories.

Mary Newcombe, Škoda’s head of marketing, commented: “We are thrilled to have won such an accolade. We wanted to build a website that fully embodies our brand position of the ‘Manufacturing of Happy Drivers’ and this award only goes to prove that we have succeeded in creating an enjoyable and informative site for potential purchasers to visit.”

Margaret Manning, CEO at Reading Room, continues: “We are proud that Škoda has been awarded this prestigious award as it is recognition that the site we designed achieved not only the objective of differentiating it from other automotive brands but also delivering tangible visitor conversion. The site’s creative effectiveness has been demonstrated by a remarkable 400 per cent increase in requests for test drives and brochures and this award is a fitting result for the work Reading Room put into achieving Škoda’s requirements.”

To view the award-winning website please visit www.skoda.co.uk.

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About Škoda
Škoda is the Manufacturer of Happy Drivers:
* Škoda voted ‘Motor Manufacturer Website of the Year’ at Auto Trader’s Click Awards 2008
* New Octavia is the 2008 Auto Express Driver Power survey 'Car of the Year'
* Manufacturer of the Year in the 2008 Top Gear Owner Satisfaction Survey
Škoda is an environmentally-friendly manufacturer:
* Roomster 1.4TDI (135g/km) lowest emitting MPV in UK (SMMT)
* Average CO2 emissions of 152g/km make Škoda one of today's greenest carmakers (Business Car)

For more information visit www.Škodapress.co.uk or call:
Catherine Bell, Head of Press and PR, 01908 548 042 / 07710 331 389
Helen Bainbridge, Media Relations Officer, 01908 548 060 / 07984 128 800
Iga Kowalska-Owen, Press Information Officer, 1908 548 630 / 07900 054 151

About Reading Room
Reading Room is an award winning, full service, digital communications agency.

We are Digital Marketing Agency of the Year (Impact Awards); the highest ranking digital agency in the 2007 Sunday Times Fast Track Tech Track league tables; and the UK’s fastest growing wholly independent digital communications agency (Design Week 2008). Our Manchester office was voted top digital agency outside London in a 2008 Recommended Agencies Register (RAR) survey.

Reading Room’s services span the full lifecycle of digital communications, including:

- Strategic planning, creative and technical consultancy;
- Design and development;
- Digital marketing and measurement;
- Usability and accessibility testing;
- Hosting and managed services.

We have clients from numerous sectors ranging widely in size - including HRH The Prince of Wales, Royal Mail, Department of Health, Škoda, YHA, Glasgow 2014, Manchester City Galleries, and Whizz-Kidz.

Founded from a Camden flat in 1996 we have grown to 150 staff, with offices in London, Manchester, Sydney and Canberra. Today we remain independent and committed to the core values and strategy that were developed in our early years and which have allowed us to achieve our successes to date.

www.readingroom.com

For further information, please contact:
Jo Jamieson, Paul Stallard or Luke Davies
Berkeley Public Relations
0118 988 2992
readingroom@berkeleypr.co.uk
Contact Information
Reading Room
Luke Davies
01189 882992
Contact
www.readingroom.com

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